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An Analysis Of The Use Of Grades And Housebrand Labels In The Retail Beef Market

Author

Listed:
  • Cox, Linda J.
  • McMullen, B. Starr
  • Garrod, Peter V.

Abstract

The congruence of beef consumers' purchases with their stated preferences regarding internal fat content are examined. The role of U.S. Department of Agriculture (USDA) grades and housebrand labeling of beef in providing information to consumers is studied in the theoretical framework of search theory. The empirical results indicate that the current system of USDA grades and housebrand labels is not disseminating information regarding internal fat content effectively to consumers. Suggestions are made for providing consumers with better information and education necessary to increase congruence of expressed preferences regarding internal fat content and actual beef purchases.

Suggested Citation

  • Cox, Linda J. & McMullen, B. Starr & Garrod, Peter V., 1990. "An Analysis Of The Use Of Grades And Housebrand Labels In The Retail Beef Market," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 15(2), pages 1-9, December.
    • Handle: RePEc:ags:wjagec:32061
    DOI: 10.22004/ag.econ.32061
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    References listed on IDEAS

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    1. Oral Capps & Daniel S. Moen & Robert E. Branson, 1988. "Consumer characteristics associated with the selection of lean meat products," Agribusiness, John Wiley & Sons, Ltd., vol. 4(6), pages 549-557.
    2. Rhonda K. Skaggs & Dale J. Menkhaus & Steven J. Torok & Ray A. Field, 1987. "Test marketing of branded, low fat, fresh beef," Agribusiness, John Wiley & Sons, Ltd., vol. 3(3), pages 257-271.
    3. George J. Stigler, 1961. "The Economics of Information," Journal of Political Economy, University of Chicago Press, vol. 69(3), pages 213-213.
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    1. Jones, Eluned & Conklin, Neilson C., 1993. "Grades and Standards: Issues for the Twenty-first Century The Role of Grades and Standards in Moving from 'Traditional' To Consumer-Oriented Agri-Markets," Food and Agricultural Marketing Issues for the 21st Century - FAMC 1993 Conference 265928, Food and Agricultural Marketing Consortium (FAMC).
    2. Crespi, John M. & Marette, Stephan, 2003. "Some Economic Implications Of Public Labeling," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(3), pages 1-12, November.
    3. Jean Cordier & . Eaae & . Inra, 1998. "Un nouveau contrat entre le consommateur et son fournisseur de viande bovine," Post-Print hal-02841295, HAL.
    4. Feuz, Dillon M. & Umberger, Wendy J. & Calkins, Chris R., . "The Potential for Canadian Branded Beef Steaks in the U.S. Market: Results from an Experimental Auction," CAFRI: Current Agriculture, Food and Resource Issues, Canadian Agricultural Economics Society, issue 8, pages 1-12.
    5. Schulz, Lee L. & Schroeder, Ted C. & White, Katharine L., 2012. "Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 41(2), pages 1-14, August.
    6. Dillon M. Feuz & Scott W. Fausti & John J. Wagner, 1993. "Analysis of the efficiency of four marketing methods for slaughter cattle," Agribusiness, John Wiley & Sons, Ltd., vol. 9(5), pages 453-463.

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