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An Analysis Of The Use Of Grades And Housebrand Labels In The Retail Beef Market


  • Cox, Linda J.
  • McMullen, B. Starr
  • Garrod, Peter V.


The congruence of beef consumersÂ’ purchases with their stated preferences regarding internal fat content are examined. The role of U.S. Department of Agriculture (USDA) grades and housebrand labeling of beef in providing information to consumers is studied in the theoretical framework of search theory. The empirical results indicate that the current system of USDA grades and housebrand labels is not disseminating information regarding internal fat content effectively to consumers. Suggestions are made for providing consumers with better information and education necessary to increase congruence of expressed preferences regarding internal fat content and actual beef purchases.

Suggested Citation

  • Cox, Linda J. & McMullen, B. Starr & Garrod, Peter V., 1990. "An Analysis Of The Use Of Grades And Housebrand Labels In The Retail Beef Market," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 15(02), December.
  • Handle: RePEc:ags:wjagec:32061

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    Cited by:

    1. Feuz, Dillon M. & Umberger, Wendy J. & Calkins, Chris R., 2007. "The Potential for Canadian Branded Beef Steaks in the U.S. Market: Results from an Experimental Auction," CAFRI: Current Agriculture, Food and Resource Issues, Canadian Agricultural Economics Society, issue 08.
    2. Schulz, Lee L. & Schroeder, Ted C. & White, Katharine L., 2012. "Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 41(2), August.
    3. Dillon M. Feuz & Scott W. Fausti & John J. Wagner, 1993. "Analysis of the efficiency of four marketing methods for slaughter cattle," Agribusiness, John Wiley & Sons, Ltd., vol. 9(5), pages 453-463.
    4. Crespi, John M. & Marette, Stephan, 2003. "Some Economic Implications Of Public Labeling," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(03), November.


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