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Marketing Implications From The National Consumer Beef Study

Author

Listed:
  • Branson, Robert E.
  • Cross, H. Russell
  • Savell, Jeff W.
  • Smith, Gary C.
  • Edwards, Richard A.

Abstract

Increased consumer health concerns over ingestion of animal fats have spawned consumer research regarding effects of different degrees of leanness (marbling levels) on consumer demand. Previous research is reviewed and a recent multi-city consumer panel test is reported. Implications of the multi-city results are discussed from the viewpoint of applicability of normative consumer behavior demand theory, and implications of the findings for beef marketing structure and strategies. Suggestions for consumer panel research designs are also implied. Expert laboratory, consumer laboratory, and household panels were employed.

Suggested Citation

  • Branson, Robert E. & Cross, H. Russell & Savell, Jeff W. & Smith, Gary C. & Edwards, Richard A., 1986. "Marketing Implications From The National Consumer Beef Study," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 11(01), July.
  • Handle: RePEc:ags:wjagec:32544
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    Cited by:

    1. Moen, Daniel S. & Capps, Oral, Jr., 1988. "A Nonparametric Analysis Of Consumer Preferences For Fresh Meat Products," Journal of Food Distribution Research, Food Distribution Research Society, vol. 19(2), September.
    2. Menkhaus, Dale J. & Borden, George W. & Whipple, Glen D. & Hoffman, Elizabeth & Field, Ray A., 1992. "An Empirical Application Of Laboratory Experimental Auctions In Marketing Research," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 17(01), July.
    3. Dillon M. Feuz & Scott W. Fausti & John J. Wagner, 1993. "Analysis of the efficiency of four marketing methods for slaughter cattle," Agribusiness, John Wiley & Sons, Ltd., vol. 9(5), pages 453-463.
    4. Oral Capps & Daniel S. Moen & Robert E. Branson, 1988. "Consumer characteristics associated with the selection of lean meat products," Agribusiness, John Wiley & Sons, Ltd., vol. 4(6), pages 549-557.

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