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Cash Or Digital: How Payment Method Influences Consumer Choice Behaviour In Discrete Choice Experiments

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  • Akinwehinmi, Oluwagbenga
  • Colen, Liesbeth
  • Caputo, Vincenzina

Abstract

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Suggested Citation

  • Akinwehinmi, Oluwagbenga & Colen, Liesbeth & Caputo, Vincenzina, 2026. "Cash Or Digital: How Payment Method Influences Consumer Choice Behaviour In Discrete Choice Experiments," 2026 Annual Meeting, July 26 - 28, 2026, Kansas City, Missouri 404517, Agricultural and Applied Economics Association.
  • Handle: RePEc:ags:aaea26:404517
    DOI: 10.22004/ag.econ.404517
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    References listed on IDEAS

    as
    1. Boden, Joe & Maier, Erik & Wilken, Robert, 2020. "The effect of credit card versus mobile payment on convenience and consumers’ willingness to pay," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    2. Hirschman, Elizabeth C, 1979. "Differences in Consumer Purchase Behavior by Credit Card Payment System," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(1), pages 58-66, June.
    3. Linhai Wu & Hongsha Wang & Dian Zhu, 2015. "Analysis of consumer demand for traceable pork in China based on a real choice experiment," China Agricultural Economic Review, Emerald Group Publishing Limited, vol. 7(2), pages 303-321, May.
    4. Vincenzina Caputo & Angelos Lagoudakis & Robert Shupp & Claudia Bazzani, 2023. "Comparing experimental auctions and real choice experiments in food choice: a homegrown and induced value analysis," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 50(5), pages 1796-1823.
    5. Danny Campbell & W. George Hutchinson & Riccardo Scarpa, 2006. "Lexicographic Preferences in Discrete Choice Experiments: Consequences on Individual-Specific Willingness to Pay Estimates," Working Papers 2006.128, Fondazione Eni Enrico Mattei.
    6. Morten Raun Mørkbak & Søren Bøye Olsen, 2015. "A within-sample investigation of test–retest reliability in choice experiment surveys with real economic incentives," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 59(3), pages 375-392, July.
    7. Levitt, Steven D. & List, John A., 2009. "Field experiments in economics: The past, the present, and the future," European Economic Review, Elsevier, vol. 53(1), pages 1-18, January.
    8. Van Loo, Ellen J. & Caputo, Vincenzina & Lusk, Jayson L., 2020. "Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives: Does information or brand matter?," Food Policy, Elsevier, vol. 95(C).
    9. Soman, Dilip, 2001. "Effects of Payment Mechanism on Spending Behavior: The Role of Rehearsal and Immediacy of Payments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(4), pages 460-474, March.
    10. John M. Rose & Michiel C.J. Bliemer, 2014. "Stated choice experimental design theory: the who, the what and the why," Chapters, in: Stephane Hess & Andrew Daly (ed.), Handbook of Choice Modelling, chapter 7, pages 152-177, Edward Elgar Publishing.
    11. Roy Brouwer & Solomon Tarfasa, 2020. "Testing hypothetical bias in a framed field experiment," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(3), pages 343-357, September.
    12. Vincenzina Caputo, 2020. "Does information on food safety affect consumers' acceptance of new food technologies? The case of irradiated beef in South Korea under a new labelling system and across different information regimes," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 64(4), pages 1003-1033, October.
    13. Linhai Wu & Hongsha Wang & Dian Zhu, 2015. "Analysis of consumer demand for traceable pork in China based on a real choice experiment," China Agricultural Economic Review, Emerald Group Publishing Limited, vol. 7(2), pages 303-321, May.
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    15. Yaron Azrieli & Christopher P. Chambers & Paul J. Healy, 2018. "Incentives in Experiments: A Theoretical Analysis," Journal of Political Economy, University of Chicago Press, vol. 126(4), pages 1472-1503.
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    17. Promothesh Chatterjee & Randall L. Rose, 2012. "Do Payment Mechanisms Change the Way Consumers Perceive Products?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(6), pages 1129-1139.
    18. George A. Akerlof, 1970. "The Market for "Lemons": Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 84(3), pages 488-500.
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    20. Gro Steine & Kari Kolstad, 2006. "Consumers' Willingness to Pay for the Color of Salmon: A Choice Experiment with Real Economic Incentives," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 88(4), pages 1050-1061.
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    22. Alfnes, Frode & Guttormsen, Atle G. & Steine, Gro & Kolstad, Kari, 2006. "Ajae Appendix: Consumers’ Willingness To Pay For The Color Of Salmon: A Choice Experiment With Real Economic Incentives," American Journal of Agricultural Economics APPENDICES, Agricultural and Applied Economics Association, vol. 88(4), pages 1-8, November.
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    24. Vincenzina Caputo & Riccardo Scarpa, 2022. "Methodological Advances in Food Choice Experiments and Modeling: Current Practices, Challenges, and Future Research Directions," Annual Review of Resource Economics, Annual Reviews, vol. 14(1), pages 63-90, October.
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