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The past is not perfect, but it’s good: nostalgia increases adoption of ugly food

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  • Xie, Yi (Fionna)
  • You, Yanfen

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  • Xie, Yi (Fionna) & You, Yanfen, 2022. "The past is not perfect, but it’s good: nostalgia increases adoption of ugly food," 2024 Annual Meeting, July 28-30, New Orleans, LA 322576, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea22:322576
    DOI: 10.22004/ag.econ.322576
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    References listed on IDEAS

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    1. Xinyue Zhou & Tim Wildschut & Constantine Sedikides & Kan Shi & Cong Feng, 2012. "Nostalgia: The Gift That Keeps on Giving," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(1), pages 39-50.
    2. Xun (Irene) Huang & Zhongqiang (Tak) Huang & Robert S. Wyer, 2016. "Slowing Down in the Good Old Days: The Effect of Nostalgia on Consumer Patience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(3), pages 372-387.
    3. Steenkamp, Jan-Benedict E M & van Trijp, Hans C M, 1996. "Quality Guidance: A Consumer-Based Approach to Food Quality Improvement Using Partial Least Squares," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 23(2), pages 195-215.
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