IDEAS home Printed from
   My bibliography  Save this paper

Improving Marketing Strategies To Accelerate Technological Change For The Basic Cereal: The Niger Case


  • Abdoulaye, Tahirou
  • Sanders, John H.


In Niger as in most of semiarid Sub-Saharan Africa the fallow system has become a historic event as a result of increasing population pressure and has not yet been replaced with increased input use due to low product prices. As a result nutrient mining is becoming prevalent and cereals yields declining. So it is necessary to develop marketing and other strategies to increase farmers' incomes from the use of increased inputs for soil fertility especially inorganic fertilizers. In the farm model, two goals (subsistence food storage and harvest income) are first achieved, before maximizing income, in a linear programming framework with various states of nature. This is an alternative way of handling risk based on farmer's actual observed behavior. Hence this approach is simpler and easier to verify behaviorally than the more abstract trade-offs between expected income and variance used in the general framework of risk analysis. The three marketing strategies considered are: the evolution of new product markets for food and feed to moderate the between year price collapse resulting from good and sometimes even normal weather conditions; the development of alternative public (and NGO) policies rather than subsidized prices or gifts of food aid to drive down the high cereal prices of adverse weather years; the facilitation of inventory credit so that farmers can get access to income for a series of obligations that need to be paid at harvest time without being obligated to sell their grains at the post harvest price collapse period. Individually these marketing strategies result in farmers' income increases of 35%, 38%, and 49% when combined with new technology introduction. The technology alone effect is a 30% increase but most farmers in semiarid region, unless they have had long experience with inorganic fertilizer, do not adopt the technology alone. Introduction of the marketing strategies in various combinations results in further technology diffusion and income gains of 35 to 49% above those of new technology alone. Developed countries are very concerned with having policies to assure the profitability of agriculture and the consequent rapid introduction of new technologies. Developing countries need to develop similar types of policy support without introducing price distortions or discouraging private sector development.

Suggested Citation

  • Abdoulaye, Tahirou & Sanders, John H., 2003. "Improving Marketing Strategies To Accelerate Technological Change For The Basic Cereal: The Niger Case," 2003 Annual meeting, July 27-30, Montreal, Canada 22207, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea03:22207

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Rohrbach, David D., 1989. "The Economics of Smallholder Maize Production in Zimbabwe: Implications for Food Security," Food Security International Development Papers 54060, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    2. Yanggen, David & Kelly, Valerie A. & Reardon, Thomas & Naseem, Anwar, 1998. "Incentives for Fertilizer Use in Sub-Saharan Africa: A Review of Empirical Evidence on Fertilizer Response and Profitability," Food Security International Development Working Papers 54677, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Haggblade, Steven & Tembo, Gelson & Donovan, Cynthia, 2004. "Household Level Financial Incentives to Adoption of Conservation Agricultural Technologies in Africa," Food Security Collaborative Working Papers 54466, Michigan State University, Department of Agricultural, Food, and Resource Economics.

    More about this item




    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aaea03:22207. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.