A Nonparametric Test Of Advertising'S Effectiveness
Nonparametric demand analysis uses axioms of revealed preference to test a data set for compatibility with the hypothesis of stable preferences. Previous applications have tested for the presence of structural change using this approach. This paper shows how to include demand shifters such as advertising in the analysis. It is shown that the implied results for changes in tastes depend on restrictions on advertising's effects.
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- Varian, Hal R, 1982. "The Nonparametric Approach to Demand Analysis," Econometrica, Econometric Society, vol. 50(4), pages 945-973, July.
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Wisconsin-Madison Agricultural and Applied Economics Staff Papers
372, Wisconsin-Madison Agricultural and Applied Economics Department.
- Jean-Paul CHAVAS & Thomas L. COX, 1994. "A Primal-Dual Approach To Nonparametric Productivity Analysis: The Case Of U.S. Agriculture," Staff Papers 372, University of Wisconsin Madison, AAE.
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- James A. Chalfant & Bin Zhang, 1997. "Variations on Invariance or Some Unpleasant Nonparametric Arithmetic," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(4), pages 1164-1176.
- Nicholas E. Piggott & James A. Chalfant & Julian M. Alston & Garry R. Griffith, 1996. "Demand Response to Advertising in the Australian Meat Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(2), pages 268-279.
- Cox, Thomas L & Chavas, Jean-Paul, 1990. "A Nonparametric Analysis of Productivity: The Case of U.S. Agriculture," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 17(4), pages 449-464.
- Rafael Cortez & Ben Senauer, 1996. "Taste Changes in the Demand for Food by Demographic Groups in the United States: A Nonparametric Empirical Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(2), pages 280-289.
- Cortez, Rafael & Senauer, Benjamin, 1994. "Taste Changes In The Demand For Food By Demographic Groups In The United States: A Nonparametric Empirical Analysis," Staff Papers 14091, University of Minnesota, Department of Applied Economics.
- Landsburg, Steven E, 1981. "Taste Change in the United Kingdom, 1900-1955," Journal of Political Economy, University of Chicago Press, vol. 89(1), pages 92-104, February. Full references (including those not matched with items on IDEAS)
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