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Productisation: A Literature Review

Listed author(s):
  • Janne Harkonen

    (University of Oulu, Finland)

  • Harri Haapasalo

    (University of Oulu, Finland)

  • Kai Hanninen

    (University of Oulu, Finland)

Registered author(s):

    Purpose: Productisation seems to be a managerial practice as the term is commonly used by practitioners. Industrial managers often comprehend productisation as combining and translating product, or service elements into a whole, that can be offered to customers. Dictionary defines productisation as “the act of modifying something to make it suitable as a commercial product”. However, the literature is not clear with productisation. Therefore, the purpose of this study is to combine and analyse all journal articles referring to productisation. The aim is to obtain a better understanding on how the literature understands productisation, and how the discussion is distributed. Design/methodology/approach: This study is founded on a thorough literature search, the approach being content analysis, with two main steps: 1) defining sources and procedures for the searches, and 2) defining categories for classifying the found articles (e.g. Li and Cavusgil, 1995). Keyword searches were conducted through article databases, including; Google Scholar, Scopus, Emerald and Science Direct. The analysed literature contains 185 journal articles. Findings: The analysed articles are divided into five content categories. Productisation of products seems to be the most discussed theme, with 37.3 % of the articles classified into this category. Productisation of services, productisation of software, and productisation of technology are the next most covered with 25.4 %, 17.8 %, and 16.2 % of the articles respectively. Noteworthy is that most articles referring to productisation are relatively new. This study also clarifies the characteristics of productisation as recognised by the articles, together with identifying relevant research interfaces. Research limitations/implications: The limitations of this study include analysing articles found in certain databases, potentially ignoring some important work. The implications include synthesising, and making available the overall state of research surrounding productisation. Originality/value: The authors have not identified similar studies conducted on productisation.

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    This chapter was published in: Janne Harkonen & Harri Haapasalo & Kai Hanninen , , pages S3_264-296, 2013.
    This item is provided by ToKnowPress in its series Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management with number s3_264-296.pdf.
    Handle: RePEc:tkp:tiim13:s3_264-296.pdf
    Contact details of provider: Web page: http://www.toknowpress.net/conferences

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    1. Bitran, Gabriel & Pedrosa, Luis, 1998. "A structured product development perspective for service operations," European Management Journal, Elsevier, vol. 16(2), pages 169-189, April.
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    4. Sara Parry & Rosalind Jones & Jennifer Rowley & Beata Kupiec-Teahan, 2010. "Marketing for Survival: A Comparative Case Study of SME Software Firms," Working Papers 10016, Bangor Business School, Prifysgol Bangor University (Cymru / Wales).
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    7. Flamholtz, Eric G. & Aksehirli, Zeynep, 2000. "Organizational success and failure:: an empirical test of a holistic model," European Management Journal, Elsevier, vol. 18(5), pages 488-498, October.
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    9. Raphael Klein & Uzi Haan & Albert Goldberg, 2010. "Corporate Exploration Competence and the Entrepreneurial Enterprise," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 1(2), pages 86-116, June.
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    11. S Y Sohn & M K Doo & Y H Ju, 2012. "Pattern recognition for evaluator errors in a credit scoring model for technology-based SMEs," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 63(8), pages 1051-1064, August.
    12. Forza, Cipriano & Salvador, Fabrizio, 2002. "Managing for variety in the order acquisition and fulfilment process: The contribution of product configuration systems," International Journal of Production Economics, Elsevier, vol. 76(1), pages 87-98, March.
    13. Jaakkola, Elina, 2011. "Unraveling the practices of "productization" in professional service firms," Scandinavian Journal of Management, Elsevier, vol. 27(2), pages 221-230, June.
    14. Arto Ojala & Pasi Tyrväinen, 2006. "Business models and market entry mode choice of small software firms," Journal of International Entrepreneurship, Springer, vol. 4(2), pages 69-81, September.
    15. Katri Rekola & Helena Haapio, 2011. "Proactive contracting + Service design = Success!," International Journal of Services, Economics and Management, Inderscience Enterprises Ltd, vol. 3(4), pages 376-392.
    16. Cliff Bowman & Juani Swart, 2007. "Whose Human Capital? The Challenge of Value Capture When Capital is Embedded," Journal of Management Studies, Wiley Blackwell, vol. 44(4), pages 488-505, 06.
    17. Marasco, Alessandra, 2008. "Third-party logistics: A literature review," International Journal of Production Economics, Elsevier, vol. 113(1), pages 127-147, May.
    18. Gupta Vipin, 2011. "Corporate Response to Global Financial Crisis: A Knowledge-Based Model," Global Economy Journal, De Gruyter, vol. 11(2), pages 1-17, July.
    19. Norman Dalkey & Olaf Helmer, 1963. "An Experimental Application of the DELPHI Method to the Use of Experts," Management Science, INFORMS, vol. 9(3), pages 458-467, April.
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