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Proactive contracting + Service design = Success!

Author

Listed:
  • Katri Rekola
  • Helena Haapio

Abstract

The servitisation of the manufacturing industry involves a shift from products to services and from transactions to relationships. Companies are becoming more dependent on each other, which entails a growing importance of good business relationships and relationship management. Contracts have been widely neglected in prior service research, yet they can play an important role as relationship management tools. Contracts can guide the service relationship and the parties' collaboration and interaction, but only if they are designed to do so. Contractual issues should be considered early on, starting with service/product development. Collaboration, both internally and externally, and the promotion of good practices are essential ingredients of the proactive approach. Contract productisation and visualisation, along with the merger of proactive contracting and service design, provide promising new ways to competitive advantage and increased business success.

Suggested Citation

  • Katri Rekola & Helena Haapio, 2011. "Proactive contracting + Service design = Success!," International Journal of Services, Economics and Management, Inderscience Enterprises Ltd, vol. 3(4), pages 376-392.
  • Handle: RePEc:ids:injsem:v:3:y:2011:i:4:p:376-392
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    Cited by:

    1. Janne Harkonen & Harri Haapasalo & Kai Hanninen, 2013. "Productisation: A Literature Review," Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management,, ToKnowPress.
    2. Harkonen, Janne & Haapasalo, Harri & Hanninen, Kai, 2015. "Productisation: A review and research agenda," International Journal of Production Economics, Elsevier, vol. 164(C), pages 65-82.

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