IDEAS home Printed from https://ideas.repec.org/a/zag/busexc/v17y2023i2p74-97.html

The Importance Of School Culture And Identity During The Covid-19 Pandemic

Author

Listed:
  • Dinko Jukić

    (Trade and Commercial School “Davor Milas” Osijek, Croatia)

  • Dario Dunković

    (University of Zagreb, Faculty of Economics & Business, Croatia)

  • Zvjezdana Penava Brekalo

    (Josip Juraj Strossmayer University of Osijek, Faculty of Education, Croatia)

Abstract

The paper researches and analyses the importance of school culture, teacher's identity, and corporate identity during the COVID-19 pandemic. The research is based on qualitative methodology, i.e., thematic analysis of scientific literature in the field of corporate marketing according to Balmer's AC2ID test model and Beijaard's teacher identity self-construct. The paper presents the strengths and weaknesses of online learning as well as teaching strategies during the COVID-19 pandemic. The importance of providing support to teachers by the principal is emphasized, because in this way a positive school climate is achieved. The paper refers to the existence of different school identities, and the AC2ID Test model explains the interdisciplinary correlations of teacher identity, school identity, and school culture. A conceptual model of satisfaction is proposed, which on a theoretical level explains the connection between the satisfaction of teachers, principals, parents, and all employees in school management. The model can serve as an analytical tool with the help of which the school management can create a strategy for building the school's identity.

Suggested Citation

  • Dinko Jukić & Dario Dunković & Zvjezdana Penava Brekalo, 2023. "The Importance Of School Culture And Identity During The Covid-19 Pandemic," Poslovna izvrsnost-Business Excellence, University of Zagreb Faculty of Economics & Business, vol. 17(2), pages 74-97.
    • Handle: RePEc:zag:busexc:v:17:y:2023:i:2:p:74-97
    DOI: 10.22598/pi-be/2023.17.2.73
    as

    Download full text from publisher

    File URL: https://hrcak.srce.hr/file/449006
    Download Restriction: None
    File URL: https://libkey.io/10.22598/pi-be/2023.17.2.73?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zag:busexc:v:17:y:2023:i:2:p:74-97. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dario Dunković (email available below). General contact details of provider: https://edirc.repec.org/data/fefzghr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.