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Study of car-sharing diffusion criticality conditions based on human traveling network

Author

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  • Yan Xu

    (Economics and Management School, North China University of Technology, No. 5, Jinyuanzhuan Road, Shijingshan District, Beijing 100144, China)

  • Xuehong Ji

    (Economics and Management School, North China University of Technology, No. 5, Jinyuanzhuan Road, Shijingshan District, Beijing 100144, China)

Abstract

Car-sharing program, like Car2go, is an innovative urban transportation mode where the car-sharing company provides a car fleet to offer people with the short-term access of car traveling. As a new traveling service, car-sharing platforms have been struggling hard to trigger initial users and speed up their diffusion process. Unlike new product spreading via geographical proximity people, car-sharing users usually drive sharing cars to different destinations and influence people there, and potential user decision also depends on previous user activity at all their destinations. Car-sharing user connections are mainly affected by their traveling behaviors. The influence of user traveling network on new service/product spreading process has been rarely studied before. Here, we find that the infective rate between users with the same destination is critical to the minimum user base of car-sharing diffusion. Moreover, a city with central user network is more appropriate for car-sharing. It leads to a small critical infective rate for diffusion, and a large stable market size of car-sharing service. Our study can impact car-sharing market strategies ranging from market expansion in one city to optimal market selection among different cities.

Suggested Citation

  • Yan Xu & Xuehong Ji, 2018. "Study of car-sharing diffusion criticality conditions based on human traveling network," International Journal of Modern Physics C (IJMPC), World Scientific Publishing Co. Pte. Ltd., vol. 29(05), pages 1-16, May.
  • Handle: RePEc:wsi:ijmpcx:v:29:y:2018:i:05:n:s0129183118400090
    DOI: 10.1142/S0129183118400090
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    References listed on IDEAS

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    1. Timothy J. Hatton & Jeffrey G. Williamson, 2008. "Global Migration and the World Economy: Two Centuries of Policy and Performance," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262582775, April.
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    Cited by:

    1. Elvir Munirovich AKHMETSHIN & Vladimir Dmitriyevich SEKERIN & Albert Valentinovich PAVLYUK & Rustem Adamovich SHICHIYAKH & Lilija Mansurovna ALLANINA, 2019. "The Influence Of The Car Sharing Market On The Development Of Ground Transport In Metropolitan Cities," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 14(2), pages 5-19, May.

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