Service quality in agronomic inputs: does the hierarchical model apply?
Research regarding the quality of services is increasingly important as services account for more of the national economy. In agriculture many services are used, but are not systematically assessed in a manner similar to how products are assessed. This research aims to identify the compatibility of proposed service quality structures to the agriculture inputs sector. Results of a survey of Midwest row crop producers lend support to the hierarchical model of service quality structure. Input suppliers can use these results to structure their services more efficiently. [EconLit classification codes: M, Q]. © 2009 Wiley Periodicals, Inc.
Volume (Year): 25 (2009)
Issue (Month): 4 ()
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- David B. Eastwood & John R. Brooker & James D. Smith, 2005. "Developing marketing strategies for green grocers: An application of SERVQUAL," Agribusiness, John Wiley & Sons, Ltd., vol. 21(1), pages 81-96.
- Foreman, Linda F., 2006. "Characteristics and Production Costs of U.S. Corn Farms, 2001," Economic Information Bulletin 7205, United States Department of Agriculture, Economic Research Service.
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