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Service quality in agronomic inputs: does the hierarchical model apply?


  • Michael A. Gunderson

    (Department of Food and Resource Economics, University of Florida, 1181 McCarty Hall, PO Box 10240, Gainesville, FL 32611-0240)

  • Allan W. Gray

    (Department of Agricultural Economics, Purdue University, Krannert 784C, 403 West State Street, West Lafayette, IN 47906)

  • Jay T. Akridge

    (Department of Agricultural Economics, Purdue University, Krannert 784C, 403 West State Street, West Lafayette, IN 47906)


Research regarding the quality of services is increasingly important as services account for more of the national economy. In agriculture many services are used, but are not systematically assessed in a manner similar to how products are assessed. This research aims to identify the compatibility of proposed service quality structures to the agriculture inputs sector. Results of a survey of Midwest row crop producers lend support to the hierarchical model of service quality structure. Input suppliers can use these results to structure their services more efficiently. [EconLit classification codes: M, Q]. © 2009 Wiley Periodicals, Inc.

Suggested Citation

  • Michael A. Gunderson & Allan W. Gray & Jay T. Akridge, 2009. "Service quality in agronomic inputs: does the hierarchical model apply?," Agribusiness, John Wiley & Sons, Ltd., vol. 25(4), pages 500-519.
  • Handle: RePEc:wly:agribz:v:25:y:2009:i:4:p:500-519
    DOI: 10.1002/agr.20222

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    References listed on IDEAS

    1. Foreman, Linda F., 2006. "Characteristics and Production Costs of U.S. Corn Farms, 2001," Economic Information Bulletin 7205, United States Department of Agriculture, Economic Research Service.
    2. Mark B. Vandenbosch & Charles B. Weinberg, 1997. "A value analysis model for farm equipment manufacturers," Agribusiness, John Wiley & Sons, Ltd., vol. 13(4), pages 409-421.
    3. David B. Eastwood & John R. Brooker & James D. Smith, 2005. "Developing marketing strategies for green grocers: An application of SERVQUAL," Agribusiness, John Wiley & Sons, Ltd., vol. 21(1), pages 81-96.
    4. Morris A. Cohen & Seungjin Whang, 1997. "Competing in Product and Service: A Product Life-Cycle Model," Management Science, INFORMS, vol. 43(4), pages 535-545, April.
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    Cited by:

    1. Chen, Chao-Chien & Yueh, Hsiu-Ping & Liang, Chaoyun, 2016. "Employee Perceptions and Expectations of Online Marketing Service Quality: An Investigation of Farmers’ Associations in Taiwan," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 0(Issue 1), pages 1-16, February.

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