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Understanding heterogeneous preferences of cooperative members

Author

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  • Nikos Kalogeras

    (Departments of Marketing & Finance, Maastricht University, Tongersestraat 53, 6211 LM, Maastricht, The Netherlands; Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign, IL)

  • Joost M.E. Pennings

    (Departments of Marketing & Finance, Maastricht University, Tongersestraat 53, 6211 LM, Maastricht, The Netherlands; Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign, IL; and Marketing & Consumer Behavior Group, Wageningen University, The Netherlands)

  • Ivo. A. van der Lans

    (Marketing & Consumer Behavior Group, Wageningen University, Hollandseweg 1, 6706 KN Wageningen, The Netherlands)

  • Philip Garcia

    (Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign, 326 Mumford Hall, MC-710, 1301 West Gregory Drive, Urbana, Illinois 61801)

  • Gert van Dijk

    (Marketing & Consumer Behavior Group, Wageningen University, Hollandseweg 1, 6706 KN Wageningen, The Netherlands)

Abstract

We study the heterogeneity in the preference structure of cooperative members. Using conjoint analysis the utility that members attach to intra-organizational and strategic attributes of their cooperative is elicited. Recognizing that members are not homogenous, a concomitant finite-mixture regression model is employed to allow preferences to vary across different member segments. With data from 120 cooperative members, we find that most members demonstrate rather similar preferences for strategic attributes but differ with respect to the intra-organizational attributes of control and management. Members' preference structures are affected by business size and attitudes towards risk. [EconLit Citations: Q130; M000, C400]. © 2009 Wiley Periodicals, Inc.

Suggested Citation

  • Nikos Kalogeras & Joost M.E. Pennings & Ivo. A. van der Lans & Philip Garcia & Gert van Dijk, 2009. "Understanding heterogeneous preferences of cooperative members," Agribusiness, John Wiley & Sons, Ltd., vol. 25(1), pages 90-111.
  • Handle: RePEc:wly:agribz:v:25:y:2009:i:1:p:90-111
    DOI: 10.1002/agr.20187
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    References listed on IDEAS

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    Cited by:

    1. repec:eee:jfpoli:v:74:y:2018:i:c:p:53-64 is not listed on IDEAS
    2. Julia Hohler & Rainer Kuhl, 2014. "Position and Performance of Farmer Cooperatives in the Food supply Chain of the EU-27," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 85(4), pages 579-595, December.
    3. repec:gam:jsusta:v:9:y:2017:i:8:p:1450-:d:108505 is not listed on IDEAS
    4. Marcos Matás, Gustavo & Hernández Espallardo, Miguel & Arcas-Lario, Narciso, 2014. "La disposición a invertir en cooperativas agroalimentarias: el papel de la heterogeneidad y el oportunismo de los socios," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 0(Number 01), pages 1-19, June.
    5. Hellberg-Bahr, Anneke & Steffen, Nina & Spiller, Achim, 2011. "Unternehmensstrategische Defizite in Genossenschaftsmolkereien: Eine mitgliederbasierte Fallstudie," 51st Annual Conference, Halle, Germany, September 28-30, 2011 114496, German Association of Agricultural Economists (GEWISOLA).
    6. repec:bpj:zfgewe:v:67:y:2017:i:1:p:21-35:n:3 is not listed on IDEAS
    7. Kalogeras, Nikos & Pennings, Joost M.E., 2013. "Marketing Cooperatives' Equity Sources: An Empirical Study," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150701, Agricultural and Applied Economics Association.

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