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Obesity and low-carb diets in the united states: A herd behavior model

  • Dragan Miljkovic

    (Department of Agribusiness and Applied Economics, North Dakota State University, Fargo, ND 58105-5636)

  • Daniel Mostad

    (ConAgra Trade Group, Omaha, NE 68102)

We propose that consumer herding is a plausible explanation of the popularity of low-carb diets in the United States. This proposition was empirically tested using per capita consumption of both broilers and eggs as proxies of the popularity of low-carb diets. Results confirm that people do not always make (perfectly) rational choices, even when a good signal or correct information is available to them. Instead, they choose to do what everyone else is doing. In addition, we could not conclusively determine that an increase in media reports about low-carb diets led to further increase in the popularity of low-carb diets. [JEL: D12, D82, Q18]. © 2007 Wiley Periodicals, Inc. Agribusiness 23: 421-434, 2007.

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Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

Volume (Year): 23 (2007)
Issue (Month): 3 ()
Pages: 421-434

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Handle: RePEc:wly:agribz:v:23:y:2007:i:3:p:421-434
Contact details of provider: Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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