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Evaluating Québec's preference for Alberta beef versus US beef

Author

Listed:
  • James Unterschultz

    (Department of Rural Economy, 515 General Services Building, University of Alberta, Edmonton, Alberta, Canada T6G 2H1)

  • Kwamena K. Quagrainie

    (Department of Rural Economy, 515 General Services Building, University of Alberta, Edmonton, Alberta, Canada T6G 2H1)

  • Michel Vincent

    (Department of Rural Economy, 515 General Services Building, University of Alberta, Edmonton, Alberta, Canada T6G 2H1)

Abstract

This study evaluates the preferences for beef quality and beef origin in the Québec wholesaler|retailer trade and in those restaurants serving or specializing in higher quality beef cuts. Stated preference survey questions, questions that simulate the purchase decision, were asked of managers and owners of beef wholesalers|retailers and restaurateurs in the Montréal and Québec city areas. If given a choice of Alberta beef or US beef, restaurateurs will choose Alberta beef. Wholesalers|retailers are less sensitive to price than are the restaurateurs. Beef from the United States is not preferred to Alberta beef but US beef is preferred to local Québec beef supplies. © 1997 John Wiley & Sons, Inc.

Suggested Citation

  • James Unterschultz & Kwamena K. Quagrainie & Michel Vincent, 1997. "Evaluating Québec's preference for Alberta beef versus US beef," Agribusiness, John Wiley & Sons, Ltd., vol. 13(5), pages 457-468.
    • Handle: RePEc:wly:agribz:v:13:y:1997:i:5:p:457-468
    DOI: 10.1002/(SICI)1520-6297(199709/10)13:5<457::AID-AGR1>3.0.CO;2-5
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    References listed on IDEAS

    as
    1. Adamowicz W. & Louviere J. & Williams M., 1994. "Combining Revealed and Stated Preference Methods for Valuing Environmental Amenities," Journal of Environmental Economics and Management, Elsevier, vol. 26(3), pages 271-292, May.
    2. McLeod, K. & Boxall, P.C. & Adamowicz, W.L. & Williams, M. & Louviere, J.J., 1993. "The Incorporation of Nontimber Goods and Services in Integrated Resource Management, I. An Introduction to the Alberta Moose Hunting Study Interim Project Report," Project Report Series 232381, University of Alberta, Department of Resource Economics and Environmental Sociology.
    3. Adamowicz, Wiktor L. & Boxall, P.C. & Louviere, J.J., 1994. "Stated Preference Methods for Environmental Valuation," Staff Paper Series 232558, University of Alberta, Department of Resource Economics and Environmental Sociology.
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    Cited by:

    1. Le Roy, Danny G. & Weerahewa, Jeevika & Anderson, David P., 2005. "Disruption in the NAFTA Supply Chain for Beef and Cattle: An Evaluation of Possible Policy Responses," 2005 NAAMIC Workshop II: Agrifood Regulatory and Policy Integration under Stress 163865, North American Agrifood Market Integration Consortium (NAAMIC).
    2. Fogliatto, Flavio S. & da Silveira, Giovani J.C., 2008. "Mass customization: A method for market segmentation and choice menu design," International Journal of Production Economics, Elsevier, vol. 111(2), pages 606-622, February.

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