IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/34483.html

Buyer Preferences For Durum Wheat: A Stated Preference Approach

Author

Listed:
  • Lee, Mimi
  • Lerohl, Mel L.
  • Unterschultz, James R.

Abstract

The central issue addressed in this paper is the attributes preferred by a sample of buyers of durum wheat grown in Canada. Primary emphasis is the value placed on certain visual and nonvisual attributes by US buyers of durum wheat. In addition, a source variable in the analysis is used to test preferences of US buyers for US-source compared to Canadian-source durum. The latter is a method to test whether durum millers in the US believe that Canadian durum is a superior product, a view widely-held in the Canadian grain trade. Results indicate that higher bushel weight has a positive effect on purchase probability, and appears to be more important to buyers' purchasing decision than protein content, amylase content, or the choice between no. 1 and no. 2 grade. US millers in the study are shown either a) to prefer US-grown durum over that from Canada, or b) to dislike the single desk seller arrangement involved in purchasing Canadian durum. It appears that US managers who grow or market durum wheat have a competitive edge over their Canadian competitors when marketing to US-based durum users.

Suggested Citation

  • Lee, Mimi & Lerohl, Mel L. & Unterschultz, James R., 2000. "Buyer Preferences For Durum Wheat: A Stated Preference Approach," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(3), pages 1-14.
    • Handle: RePEc:ags:ifaamr:34483
    DOI: 10.22004/ag.econ.34483
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/34483/files/03030353.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.34483?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. David A. Hennessy, 1996. "Information Asymmetry as a Reason for Food Industry Vertical Integration," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(4), pages 1034-1043.
    2. Epple, Dennis, 1987. "Hedonic Prices and Implicit Markets: Estimating Demand and Supply Functions for Differentiated Products," Journal of Political Economy, University of Chicago Press, vol. 95(1), pages 59-80, February.
    3. P. A. Kuperis & M. M. Veeman & W. L. Adamowicz, 1999. "Consumer's Responses to the Potential Use of Bovine Somatotrophin in Canadian Dairy Production," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 47(2), pages 151-163, July.
    4. Hennessy, David A., 1996. "Information Asymmetry As a Reason for Vertical Integration," Staff General Research Papers Archive 10422, Iowa State University, Department of Economics.
    5. Unterschultz, James R. & Quagrainie, Kwamena K. & Vincent, Michel, 1996. "Evaluating Quebec's Preference for Alberta Beef," Staff Paper Series 24077, University of Alberta, Department of Resource Economics and Environmental Sociology.
    6. Adamowicz W. & Louviere J. & Williams M., 1994. "Combining Revealed and Stated Preference Methods for Valuing Environmental Amenities," Journal of Environmental Economics and Management, Elsevier, vol. 26(3), pages 271-292, May.
    7. McLeod, K. & Boxall, P.C. & Adamowicz, W.L. & Williams, M. & Louviere, J.J., 1993. "The Incorporation of Nontimber Goods and Services in Integrated Resource Management, I. An Introduction to the Alberta Moose Hunting Study Interim Project Report," Project Report Series 232381, University of Alberta, Department of Resource Economics and Environmental Sociology.
    8. Jill E. Hobbs, 1997. "Measuring the Importance of Transaction Costs in Cattle Marketing," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(4), pages 1083-1095.
    9. Julian M. Alston & Richard Gray & Daniel A. Sumner, 1994. "The Wheat War of 1994," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 42(3), pages 231-251, November.
    10. James Unterschultz & Kwamena K. Quagrainie & Michele Veeman & Renee B. Kim, 1998. "South Korean Hotel Meat Buyers' Perceptions of Australian, Canadian and U.S. Beef," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 46(1), pages 53-68, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Boever, Brian P. & Harrison, R. Wes & Tiersch, Terrence R., 2006. "Willingness-to-Pay for Genetic Attributes in Aquaculture Industries," 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida 35337, Southern Agricultural Economics Association.
    2. Roberts, Shane & Brooks, Kathleen & Nogueira, Lia & Walters, Cory G., 2022. "The role of quality characteristics in pricing hard red winter wheat," Food Policy, Elsevier, vol. 108(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lee, Michelle & Unterschultz, James R. & Lerohl, Mel L., 2001. "Supply Chain Competency: Recipe For Cereal And Livestock Marketing In Alberta?," Project Report Series 24050, University of Alberta, Department of Resource Economics and Environmental Sociology.
    2. Key, Nigel D. & McBride, William D., 2001. "Does Contracting Raise Farm Productivity? The Impact Of Production Contracts On Hog Farm Performance," 2001 Annual meeting, August 5-8, Chicago, IL 20721, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Unterschultz, James R., 2000. "New Instruments For Co-Ordination And Risk Sharing Within The Canadian Beef Industry," Project Report Series 24046, University of Alberta, Department of Resource Economics and Environmental Sociology.
    4. Resende Filho, Moises de Andrade, 2007. "A Principal-Agent Model for Investigating Traceability Systems Incentives on Food Safety," 105th Seminar, March 8-10, 2007, Bologna, Italy 7897, European Association of Agricultural Economists.
    5. Veeman, Michele M. & Unterschultz, James R., 2000. "Pork Market Development Research Project: Market Potential For Alberta'S Pork In Selected U.S. Markets," Project Report Series 24054, University of Alberta, Department of Resource Economics and Environmental Sociology.
    6. Irz, Xavier & Mazzocchi, Mario & Réquillart, Vincent & Soler, Louis-Georges, 2015. "Research in Food Economics: past trends and new challenges," Revue d'Etudes en Agriculture et Environnement, Editions NecPlus, vol. 96(01), pages 187-237, March.
    7. Moisés de Andrade Resende Filho & Brian L. Buhr, 2006. "A Principal-Agent Model For Evaluating The Economic Value Of A Beef Traceability System: A Case Study With Injection-Site Lesions Control In Fed Cattle In The Us," Anais do XXXIV Encontro Nacional de Economia [Proceedings of the 34th Brazilian Economics Meeting] 127, ANPEC - Associação Nacional dos Centros de Pós-Graduação em Economia [Brazilian Association of Graduate Programs in Economics].
    8. Unnevehr, Laurian J. & Jensen, Helen H., 1999. "The economic implications of using HACCP as a food safety regulatory standard," Food Policy, Elsevier, vol. 24(6), pages 625-635, December.
    9. Goodhue, Rachael E., 1997. "Production Control and Production Contracts: Why Do Integrators Control Inputs?," 1997 Annual Meeting, July 13-16, 1997, Reno\ Sparks, Nevada 35908, Western Agricultural Economics Association.
    10. Li, Xiaokang & Guo, Hongdong & Li, Lin, 2016. "Contract Farming in China: Perspectives of Smallholders in Vegetable Production," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235573, Agricultural and Applied Economics Association.
    11. Ekin Birol & Phoebe Koundouri, 2008. "Choice Experiments Informing Environmental Policy:A European Perspective," DEOS Working Papers 0801, Athens University of Economics and Business.
    12. Peng, Chao & Zeng, Yinchu & Huang, Bo & Yabe, Mitsuyasu, 2010. "The contracts between leading agribusiness enterprises and rural households: its effects on firm-level export of agricultural products," MPRA Paper 26499, University Library of Munich, Germany.
    13. Neda Trifković, 2014. "Food Standards and Vertical Coordination in Aquaculture: The Case of Pangasius from Vietnam," IFRO Working Paper 2014/01, University of Copenhagen, Department of Food and Resource Economics.
    14. Mungandi, Sepiso & Conforte, Daniel & Shadbolt, Nicola M., . "Integration of Smallholders in Modern Agri-food Chains: Lessons from the KASCOL Model in Zambia," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(3), pages 1-22.
    15. Ouma, Emily & Ochieng, Justus & Dione, Michel & Pezo, Danilo, . "Governance structures in smallholder pig value chains in Uganda: constraints and opportunities for upgrading," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(3).
    16. Rachael E. Goodhue & Dale M. Heien & Hyunok Lee & Daniel A. Sumner, 2003. "Contracts and Quality in the California Winegrape Industry," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 23(3_4), pages 267-282, December.
    17. Smith, V. Kerry & van Houtven, George & Pattanayak, Subhrendu K., 1999. "Benefit Transfer as Preference Calibration," Discussion Papers 10607, Resources for the Future.
    18. Unterschultz, James & Kim, Renee & Quagrainie, Kwamena & Veeman, Michele, 1996. "International Commodity Marketing: South Korean Perceptions of Canadian, U.S., and Australian Beef," Agricultural Commodity Promotion Policies and Programs in the Global Agri-Food System, May 26-27, 1996, Cancun, Mexico 279652, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    19. McBride, William D. & Key, Nigel D., 2003. "Economic And Structural Relationships In U.S. Hog Production," Agricultural Economic Reports 33971, United States Department of Agriculture, Economic Research Service.
    20. Paulson Nicholas D & Katchova Ani L & Lence Sergio H, 2010. "An Empirical Analysis of the Determinants of Marketing Contract Structures for Corn and Soybeans," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 8(1), pages 1-25, May.

    More about this item

    Keywords

    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:34483. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.