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Economic reforms and firm level strategic planning

  • Rodolfo M. Nayga

    (Department of Agricultural Economics and Marketing, Rutgers University)

  • Lukman M. Baga

    (Department of Agricultural Economics and Business, Massey University, New Zealand)

Various economic liberalization measures have been adopted by the New Zealand Government since mid-1984. These economic reforms accelerated competition and pace of change among agribusiness firms. Agribusiness decision makers were found to be aware of the importance of strategic planning. This study investigated with survey methods the degree to which agribusiness managers have used strategic planning to adjust to their new environment. © 1995 John Wiley & Sons, Inc.

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Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

Volume (Year): 11 (1995)
Issue (Month): 6 ()
Pages: 565-572

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Handle: RePEc:wly:agribz:v:11:y:1995:i:6:p:565-572
Contact details of provider: Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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  1. Thune, Stanley S. & House, Robert J., 1970. "Where long-range planning pays off Findings of a survey of formal, informal planners," Business Horizons, Elsevier, vol. 13(4), pages 81-87, August.
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