Sugar in disguise or healthy indulgence: A cross-cultural comparision of the perceptions of dietary vice/virtue bundles
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References listed on IDEAS
- Klaus Wertenbroch, 1998. "Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice," Marketing Science, INFORMS, pages 317-337.
- Nicolae ISTUDOR & Corina PELĂU, 2011. "Clusters of consumer behavior for food and near-food products in Romania," Management & Marketing, Economic Publishing House, vol. 6(4), Winter.
- Peggy J. Liu & Kelly L. Haws & Cait Lamberton & Troy H. Campbell & Gavan J. Fitzsimons, 2015. "Vice-Virtue Bundles," Management Science, INFORMS, vol. 61(1), pages 204-228, January.
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Keywordsfood consumption; guilt; hedonic consumption; goal conflict; product bundles;
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