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Consumer self-regulation: Looking back to look forward. A systematic literature review

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  • Elena Francke, Anna
  • Carrete, Lorena

Abstract

In recent decades, there has been a significant increase in consumer self-regulation research. This field is important for the welfare of consumers and society because of self-regulation’s role in in preventing problems including public health issues, such as obesity, deterioration of the natural environment, and revolving credit card debt. This systematic literature review uses a framework-based approach to present an organized and synthesized understanding of this field. The three factors that most frequently appear as the antecedents of consumer self-regulation are trait self-control, self-regulatory depletion, and chronic regulatory focus. Self-regulation has been the most studied regarding food and financial decision-making. The theory of self-regulatory strength model or self-control depletion model have been the main frameworks for most studies. This study proposes a research agenda based on identified opportunities and gaps, and offers guidelines for practitioners and policy makers to enable them to help consumers in improving self-regulation.

Suggested Citation

  • Elena Francke, Anna & Carrete, Lorena, 2023. "Consumer self-regulation: Looking back to look forward. A systematic literature review," Journal of Business Research, Elsevier, vol. 157(C).
    • Handle: RePEc:eee:jbrese:v:157:y:2023:i:c:s0148296322009262
    DOI: 10.1016/j.jbusres.2022.113461
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    References listed on IDEAS

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