IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Clusters of consumer behavior for food and near-food products in Romania

Listed author(s):
  • Nicolae ISTUDOR

    (Academy of Economic Studies, Bucharest)

  • Corina PELĂU

    (Academy of Economic Studies, Bucharest)

Abstract: The analysis of the consumer behavior has become one of the most important aspects in the way companies make their decision and the way they develop their strategy. Knowing the motivation and the behavior of buying of the consumers can help companies develop their strategy accordingly and by this to convince the consumers to buy more. Besides this, the behavior of the consumer is a good reflection of the image of the society, its values and its important aspects. So knowing the motivation of buying doesn’t only give directions to companies for their strategy, but also shows the development of a society. The facts presented in this article are based on an experiment about the behavior of the consumers in different retail formats in Romania. More precisely, from the observed behavior of the Romanian consumers there were build six clusters, which present the way consumers shop and the product groups which are more important for them. There are presented the methodology of the Ward cluster analysis, the characteristics and some demographic data of the clusters.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
Download Restriction: no

Article provided by Economic Publishing House in its journal Management & Marketing.

Volume (Year): 6 (2011)
Issue (Month): 4 (Winter)

in new window

Handle: RePEc:eph:journl:v:6:y:2011:i:4:n:4
Contact details of provider:

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:6:y:2011:i:4:n:4. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Simona Vasilache)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.