Clusters of consumer behavior for food and near-food products in Romania
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- Constantin BRATIANU & Stefan STANCIU, 2010. "An overview of present research related to the entrepreneurial university," Management & Marketing, Economic Publishing House.
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- Popescu, Gabriel & Istudor, Nicolae & Boboc, Dan, 2012. "Competitiveness of agro-food and environmental economy," MPRA Paper 46369, University Library of Munich, Germany.
- Jiraporn Napatsorn & Charinsarn Alisara Rungnontarat & Sheridan Michael, 2016. "Sugar in disguise or healthy indulgence: A cross-cultural comparision of the perceptions of dietary vice/virtue bundles," Management & Marketing, De Gruyter Open, vol. 11(2), pages 410-430, July.
- Raluca IGNAT, 2012. "Premises and Challenges of Entrepreneurship in Romanian Rural Areas," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(2), pages 423-435, December.
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Keywordscognitive and emotional decisions; consumer behavior; consumer clusters; consumer typologies.;
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