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An Econometric Study on Japanese Tourist Arrivals in British Columbia and its Implications

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  • Tak-Kee Hui
  • Chi-Ching Yuen

Abstract

This paper focuses on the marketing of professional services, and on the very specific context of barristers in the British legal professions. We examine the background provided by this sector of professional services, and then present the results of a set of qualitative investigations into the role of marketing as it is perceived by members of this profession, and identify a series of perceived by members of this profession, and identify a series of considering the implications of our findings for how marketing concepts can be productively employed in this area of activity and the needs for conceptual as well as practical extension, but remain largely pessimistic about the current prospects for extending marketing activities into the area of barristers’ marketing.

Suggested Citation

  • Tak-Kee Hui & Chi-Ching Yuen, 1998. "An Econometric Study on Japanese Tourist Arrivals in British Columbia and its Implications," The Service Industries Journal, Taylor & Francis Journals, vol. 18(4), pages 38-50, October.
    • Handle: RePEc:taf:servic:v:18:y:1998:i:4:p:38-50
    DOI: 10.1080/02642069800000040
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    References listed on IDEAS

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    1. Jorion, Philippe, 1985. "International Portfolio Diversification with Estimation Risk," The Journal of Business, University of Chicago Press, vol. 58(3), pages 259-278, July.
    2. Stephen F. Witt, 1980. "An econometric comparison of uk and german foreign holiday behaviour," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 1(3), pages 123-131, September.
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