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Valuing public goods of the agricultural landscape: a choice experiment using reference points to capture observable heterogeneity

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  • Knut Per Hasund
  • Mitesh Kataria
  • Carl Johan Lagerkvist

Abstract

The willingness to pay (WTP) for different types of elements and other environmental qualities of the agricultural landscape were investigated by a choice experiment study. To get value measures of a set of attributes as policy relevant as possible, the WTP for 28 levels of 12 attributes was estimated. Two survey versions concerned permanent grassland and two concerned field elements of cultivated land. A sample of 8000 randomly selected Swedish inhabitants was used. The estimated values vary significantly between linear field elements and grassland types, where stone walls and oak-wooded pastures, respectively have the highest marginal WTP. Highly valued environmental qualities are biodiversity, visibility and absence of brushwood. Reference points were included to capture preference heterogeneity. The study cannot reject that respondents may value environmental service levels based on their reference points.

Suggested Citation

  • Knut Per Hasund & Mitesh Kataria & Carl Johan Lagerkvist, 2011. "Valuing public goods of the agricultural landscape: a choice experiment using reference points to capture observable heterogeneity," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 54(1), pages 31-53.
  • Handle: RePEc:taf:jenpmg:v:54:y:2011:i:1:p:31-53 DOI: 10.1080/09640568.2010.502753
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    References listed on IDEAS

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    1. McDonald, Alan & Schrattenholzer, Leo, 2001. "Learning rates for energy technologies," Energy Policy, Elsevier, vol. 29(4), pages 255-261, March.
    2. Klaus S. Lackner & Jeffrey D. Sachs, 2005. "A Robust Strategy for Sustainable Energy," Brookings Papers on Economic Activity, Economic Studies Program, The Brookings Institution, pages 215-284.
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    Cited by:

    1. Pavel CIAIAN & Sergio GOMEZ y PALOMA, 2011. "The Value of EU Agricultural Landscape," JRC Working Papers JRC65456, Joint Research Centre (Seville site).
    2. Pavel Ciaian & Sergio Gomez y Paloma, 2011. "Valuation of EU Agricultural Landscape," EERI Research Paper Series EERI_RP_2011_20, Economics and Econometrics Research Institute (EERI), Brussels.
    3. Lefebvre, M. & Biguzzi, C. & Ginon, E. & Gomez y Paloma, Sergio & Langrell, S. R. H. & Marette, S. & Mateu, G. & Sutan, A., 2015. "Mandatory Integrated Pest Management in the European Union: Experimental insights on consumers' reactions," 2015 Conference, August 9-14, 2015, Milan, Italy 212038, International Association of Agricultural Economists.
    4. de Ayala, Amaia & Mariel, Petr & Meyerhoff, Jürgen, 2014. "Transferring landscape values using discrete choice experiments: Is meta-analysis an option?," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 14(1).

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