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Respondent uncertainty in contingent valuation: the case of whale conservation in Newfoundland and Labrador

  • Nikita Lyssenko
  • Roberto Martínez-Espi�eira

In this article we investigate the issue of respondent uncertainty in contingent valuation studies while estimating the willingness to pay for a whale conservation program off the coasts of Newfoundland and Labrador. We use data from a phone survey administered to a sample ( N = 614) of adult Canadians, proposing a policy consisting of subsidizing and enforcing the use of acoustic devices that would reduce the likelihood that whales become entangled in fishing nets. A follow-up question asked respondents how certain they were about their answer to the main dichotomous-choice question, which allows us to investigate how the treatment of uncertainty affects value measures. A mean willingness to pay of about $81/year per respondent is estimated when accounting for the degree of certainty with which respondents expressed their willingness to pay. We also analyse payment vehicle effects using a split-sample approach whereby some respondents were asked a dichotomous-choice question about a tax contribution while others were asked about a voluntary donation instead.

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File URL: http://hdl.handle.net/10.1080/00036846.2011.556590
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Article provided by Taylor & Francis Journals in its journal Applied Economics.

Volume (Year): 44 (2012)
Issue (Month): 15 (May)
Pages: 1911-1930

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Handle: RePEc:taf:applec:44:y:2012:i:15:p:1911-1930
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