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Payment Certainty in Discrete Choice Contigent Valuation Responses: Results from a Field Validity Test

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  • Ethier, Robert G.
  • Poe, Gregory L.
  • Vossler, Christian A.
  • Welsh, Michael P.

Abstract

Two methods for calibrating discrete choice contingent valuation responses – the dichotomous choice with followup certainty question method of Champ et al. (1997) and the multiple bounded method of Welsh and Poe (1998) – are evaluated using data from a field validity comparison of hypothetical and actual participation decisions in a green electricity pricing program. Both calibration methods can produce hypothetical participation levels that closely correspond with actual program participation rates. However, the two methods demonstrate procedural variance as they yield significantly different underlying distributions of willingness to pay.

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  • Ethier, Robert G. & Poe, Gregory L. & Vossler, Christian A. & Welsh, Michael P., 2001. "Payment Certainty in Discrete Choice Contigent Valuation Responses: Results from a Field Validity Test," Working Papers 127668, Cornell University, Department of Applied Economics and Management.
  • Handle: RePEc:ags:cudawp:127668
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    2. Bigerna, Simona & Polinori, Paolo, 2014. "Italian households׳ willingness to pay for green electricity," Renewable and Sustainable Energy Reviews, Elsevier, vol. 34(C), pages 110-121.
    3. Whitehead, John C. & Cherry, Todd L., 2007. "Willingness to pay for a Green Energy program: A comparison of ex-ante and ex-post hypothetical bias mitigation approaches," Resource and Energy Economics, Elsevier, vol. 29(4), pages 247-261, November.
    4. Miller, Kristell A. & Snyder, Stephanie A. & Kilgore, Michael A., 2012. "An assessment of forest landowner interest in selling forest carbon credits in the Lake States, USA," Forest Policy and Economics, Elsevier, vol. 25(C), pages 113-122.
    5. Groothuis, Peter A. & Cockerill, Kristan & Mohr, Tanga McDaniel, 2015. "Water does not flow up hill: determinants of willingness to pay for water conservation measures in the mountains of western North Carolina," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 59(C), pages 88-95.
    6. Bills, Nelson L. & Poe, Gregory L. & Wright, Peter, 2003. "Using Voluntary Approaches to Reduce Environmental Damages: Evidence from a Survey of New York Dairy Farms," Japanese Journal of Rural Economics, Agricultural Economics Society of Japan (AESJ), vol. 5.
    7. Broberg, Thomas & Brännlund, Runar, 2008. "An alternative interpretation of multiple bounded WTP data--Certainty dependent payment card intervals," Resource and Energy Economics, Elsevier, vol. 30(4), pages 555-567, December.
    8. Oerlemans, Leon A.G. & Chan, Kai-Ying & Volschenk, Jako, 2016. "Willingness to pay for green electricity: A review of the contingent valuation literature and its sources of error," Renewable and Sustainable Energy Reviews, Elsevier, vol. 66(C), pages 875-885.
    9. Nikita Lyssenko & Roberto Martínez-Espiñeira, 2012. "Respondent uncertainty in contingent valuation: the case of whale conservation in Newfoundland and Labrador," Applied Economics, Taylor & Francis Journals, vol. 44(15), pages 1911-1930, May.
    10. Simona Bigerna & Carlo Andrea Bollino & Paolo Polinori, 2014. "The Question of Sustainability of Green Electricity Policy Intervention," Sustainability, MDPI, Open Access Journal, vol. 6(8), pages 1-23, August.
    11. Richard C. Ready & Patricia A. Champ & Jennifer L. Lawton, 2010. "Using Respondent Uncertainty to Mitigate Hypothetical Bias in a Stated Choice Experiment," Land Economics, University of Wisconsin Press, vol. 86(2), pages 363-381.
    12. Ana Bedate & Luis Herrero & José Sanz, 2009. "Economic valuation of a contemporary art museum: correction of hypothetical bias using a certainty question," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 33(3), pages 185-199, August.
    13. Bigerna, Simona & Polinori, Paolo, 2011. "Italian consumers’ willingness to pay for renewable energy sources," MPRA Paper 34408, University Library of Munich, Germany.
    14. Rosenberger, Randall S. & Needham, Mark D. & Morzillo, Anita T. & Moehrke, Caitlin, 2012. "Attitudes, willingness to pay, and stated values for recreation use fees at an urban proximate forest," Journal of Forest Economics, Elsevier, vol. 18(4), pages 271-281.
    15. Norwood, F. Bailey, 2005. "Can Calibration Reconcile Stated and Observed Preferences?," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 37(01), April.
    16. O. Ashton Morgan & John C. Whitehead, 2015. "Willingness to Pay for Soccer Player Development in the United States," Working Papers 15-03, Department of Economics, Appalachian State University.
    17. Simona Bigerna & Paolo Polinori, 2015. "Willingness to Pay and Public Acceptance for Hydrogen Buses: A Case Study of Perugia," Sustainability, MDPI, Open Access Journal, vol. 7(10), pages 1-20, September.
    18. Vossler, Christian A., 2003. "Multiple bounded discrete choice contingent valuation: parametric and nonparametric welfare estimation and a comparison to the payment card," MPRA Paper 38867, University Library of Munich, Germany.
    19. Sund, Björn, 2009. "Certainty calibration in contingent valuation - exploring the within-difference between dichotomous choice and open-ended answers as a certainty measure," Working Papers 2009:1, Örebro University, School of Business.
    20. Cristeche, Estela & Tello, Diego & de Prada, Jorge & Brescia, Victor, 2015. "Contigent Valuation with Multiple Bounded Format and Uncertainty Response of a Rural Land Zoning Program in the South of Cordoba Province, Argentina," 2015 Conference, August 9-14, 2015, Milan, Italy 211551, International Association of Agricultural Economists.
    21. Guo, Xiurui & Liu, Haifeng & Mao, Xianqiang & Jin, Jianjun & Chen, Dongsheng & Cheng, Shuiyuan, 2014. "Willingness to pay for renewable electricity: A contingent valuation study in Beijing, China," Energy Policy, Elsevier, vol. 68(C), pages 340-347.
    22. David Dickinson & Dee Von Bailey, 2004. "Willingness-to-Pay for Information: Experiex-post, have been developed to mitigate or eliminate the overstatement of hypothetical willingness to pay. The ex-ante approach addresses hypothetical bias i," Working Papers 04-21, Department of Economics, Appalachian State University.
    23. Soon, Jan-Jan & Ahmad, Siti-Aznor, 2015. "Willingly or grudgingly? A meta-analysis on the willingness-to-pay for renewable energy use," Renewable and Sustainable Energy Reviews, Elsevier, vol. 44(C), pages 877-887.
    24. Steven B. Caudill & Peter A. Groothuis & John C. Whitehead, 2006. "Testing for Hypothetical Bias in Contingent Valuation Using a Latent Choice Multinomial Logit Model," Working Papers 06-09, Department of Economics, Appalachian State University.

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