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On the motivations for the dual-use of electronic and traditional cigarettes

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  • David Ronayne
  • Daniel Sgroi

Abstract

We apply a classical economic categorization of preferences to identify the motivations of dual-users of electronic and traditional cigarettes. The responses of 2406 US adults (including 413 dual-users) in 2015 were collected using a novel online survey along with a follow-up in 2016 of 143 of these adults (68 dual-users). A sizeable minority of 37% of dual-users reported viewing electronic and conventional cigarettes primarily as complements. Of those who had never smoked or used electronic cigarettes, only 27% thought the complementarity motive would be primary. Dual-user motivations were associated with quit-attempt, cessation methods, gender and age. 1 year on, there was a positive relationship between the level of complementarity in the dual-user’s motives and their change in self-reported traditional cigarette consumption. It is concluded that the application of a canonical economic classification of preferences may reveal important heterogeneities among the dual-user population.

Suggested Citation

  • David Ronayne & Daniel Sgroi, 2018. "On the motivations for the dual-use of electronic and traditional cigarettes," Applied Economics Letters, Taylor & Francis Journals, vol. 25(12), pages 830-834, July.
  • Handle: RePEc:taf:apeclt:v:25:y:2018:i:12:p:830-834
    DOI: 10.1080/13504851.2017.1368985
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    File URL: http://hdl.handle.net/10.1080/13504851.2017.1368985
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    More about this item

    JEL classification:

    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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