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Analysis of the Influence Mechanism of Low-Carbon Consumption Behavior in Beijing, China

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  • Tiejun Dai
  • Huijing Hu

Abstract

The daily consumption pattern of residents has an important influence on energy conservation and emission reduction, and tackling climate change. It is an important task for theoretical researchers and policy makers to guide and encourage residents to transform low-carbon consumption pattern. Based on the questionnaire survey, the structural equation model was established to explore the individual psychological factors and external factors which affect residents' low-carbon consumption behavior. Bootstrap method was used to explore and test the mediating effect of pre-variables. The discrepancies of different characteristic groups were analyzed by independent sample T test. The results showed that behavioral intention and low-carbon knowledge directly promoted residents' low-carbon consumption behavior. Psychological variables such as values, subjective norms and perceived behavioral control advanced residents’ low-carbon consumption behavior through behavioral intention. Policies and regulations affected residents’ low-carbon consumption behavior by individual psychological variables. Publicity and education could directly facilitate residents' low-carbon consumption behavior, and had a significant effect on behavior by improving the knowledge of low-carbon. Groups with different gender, age, educational background, family structure and monthly household income had a prominent discrepancy in low-carbon performance. On this basis, it provided targeted policy ideas for the government to guide residents to convert low-carbon lifestyle and consumption pattern.  JEL classification numbers: Q54, Q56, D12.

Suggested Citation

  • Tiejun Dai & Huijing Hu, 2022. "Analysis of the Influence Mechanism of Low-Carbon Consumption Behavior in Beijing, China," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 12(4), pages 1-4.
    • Handle: RePEc:spt:admaec:v:12:y:2022:i:4:f:12_4_4
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    References listed on IDEAS

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    More about this item

    Keywords

    Low-carbon consumption behavior; Psychological consciousness; Policies and regulations; Structural equation model; Mediating effect analysis.;
    All these keywords.

    JEL classification:

    • Q54 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Climate; Natural Disasters and their Management; Global Warming
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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