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Success factors of platform leadership in web 2.0 service business

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  • Sang Lee
  • Taewan Kim
  • Yonghwi Noh
  • Byungku Lee

Abstract

The purpose of this study is to investigate the critical success factors of platform leadership in the Web 2.0 based service business environment. Because of the lack of theoretical foundation for this topic, we adopted relevant theory and case study analyses. Representative Web 2.0 firms which have developed platform leadership were chosen and analyzed on the basis of previous research on platform strategy through spider web analysis. This study shows that Web 2.0 firms such as Google, Flickr, and Salesforce.com differ in their competitive capabilities for platform leadership. The result of this research suggests that platform leadership in the Web 2.0 era depends on five interdependent dimensions: innovation ability, connectivity, complementarities, efficiency, and network effects. Copyright Springer-Verlag 2010

Suggested Citation

  • Sang Lee & Taewan Kim & Yonghwi Noh & Byungku Lee, 2010. "Success factors of platform leadership in web 2.0 service business," Service Business, Springer;Pan-Pacific Business Association, vol. 4(2), pages 89-103, June.
    • Handle: RePEc:spr:svcbiz:v:4:y:2010:i:2:p:89-103
    DOI: 10.1007/s11628-010-0093-3
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    References listed on IDEAS

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    Cited by:

    1. Fraccascia, Luca, 2020. "Quantifying the direct network effect for online platforms supporting industrial symbiosis: an agent-based simulation study," Ecological Economics, Elsevier, vol. 170(C).
    2. María José Quero & Rafael Ventura & Carol Kelleher, 2017. "Value-in-context in crowdfunding ecosystems: how context frames value co-creation," Service Business, Springer;Pan-Pacific Business Association, vol. 11(2), pages 405-425, June.
    3. Sang-Gun Lee & Eui-bang Lee & Chang-Gyu Yang, 2014. "Strategies for ICT product diffusion: the case of the Korean mobile communications market," Service Business, Springer;Pan-Pacific Business Association, vol. 8(1), pages 65-81, March.
    4. Sang-Gun Lee & Silvana Trimi & Won Byun & Mincheol Kang, 2011. "Innovation and imitation effects in Metaverse service adoption," Service Business, Springer;Pan-Pacific Business Association, vol. 5(2), pages 155-172, June.
    5. Sang-Gun Lee & Chang-Gyu Yang & Sin-Bok Lee & Jae-Beom Lee, 2015. "A study on the antecedents and consequences of satisfaction and dissatisfaction in web portal usage," Service Business, Springer;Pan-Pacific Business Association, vol. 9(3), pages 567-586, September.
    6. Santiago Iglesias-Pradas & Ángel Hernández-García & Pedro Fernández-Cardador, 2014. "How socially derived characteristics of technology shape the adoption of corporate Web 2.0 tools for collaboration," Service Business, Springer;Pan-Pacific Business Association, vol. 8(3), pages 465-478, September.
    7. Sang Lee & Liqiang Chen, 2011. "An integrative research framework for the online social network service," Service Business, Springer;Pan-Pacific Business Association, vol. 5(3), pages 259-276, September.
    8. Netsanet Haile & Jörn Altmann, 2016. "Structural analysis of value creation in software service platforms," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(2), pages 129-142, May.
    9. Sang-Gun Lee & Byeonghwa Park & Si-Hyeon Kim & Hong-Hee Lee, 2012. "Innovation and imitation effects in the mobile telecommunication service market," Service Business, Springer;Pan-Pacific Business Association, vol. 6(3), pages 265-278, September.
    10. Guillermina Tormo-Carbó & Elies Seguí-Mas & Victor Oltra, 2014. "Web 2.0, social capital and work performance in service companies: the employees’ view," Service Business, Springer;Pan-Pacific Business Association, vol. 8(3), pages 439-452, September.

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