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Einfluss der Digitalisierung auf den Stellenwert von Senderechten als Kernressource von Fernsehsendern

Author

Listed:
  • Stefan Ulrich Radtke

    (Universität zu Köln, Albertus-Magnus-Platz)

  • Horst M. Schellhaaß

    (Universität zu Köln, Albertus-Magnus-Platz)

Abstract

Zusammenfassung Durch die fortschreitende Digitalisierung des Fernsehens sehen sich etablierte Fernsehsender des analogen Zeitalters zunehmend mit intensiviertem Wettbewerb und einer sich ändernden und fragmentierenden Nachfrage konfrontiert. Ihre Rolle als Intermediäre zwischen Produzenten von Inhalten und Zuschauern verliert an Relevanz, weshalb der vorliegende Artikel den Einfluss der Digitalisierung auf den Stellenwert von Senderechten als Kernressource für etablierte Fernsehsender analysiert. Die Resultate belegen, dass Senderechte auch im digitalen Zeitalter einen Wettbewerbsvorteil generieren, dessen Nachhaltigkeit aufgrund von Duplikationsmöglichkeiten jedoch nur beschränkt vorhanden ist.

Suggested Citation

  • Stefan Ulrich Radtke & Horst M. Schellhaaß, 2010. "Einfluss der Digitalisierung auf den Stellenwert von Senderechten als Kernressource von Fernsehsendern," Schmalenbach Journal of Business Research, Springer, vol. 62(5), pages 482-502, August.
    • Handle: RePEc:spr:sjobre:v:62:y:2010:i:5:d:10.1007_bf03372833
    DOI: 10.1007/BF03372833
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    More about this item

    Keywords

    L82; M10; O30;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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