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Fernsehen im Zeitalter von Networked Personal Video Recordern

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  • Michel Clement

    (Christian-Albrechts-Universität zu Kiel)

Abstract

Summary A personal video recorder (PVR) is a video recorder with a hard drive or a PC with an integrated TV tuner card. Instead of recording the movies on an analogue tape, they record content digitally on the PVR’s hard drive. PVRs can be connected to the Internet, allowing users to (illegally) massively distribute recorded content online using for example peer-to-peer networks like KaZaA. The PVR technology enables new services, which influence the traditional business models of broadcasters (free and pay TV). On the one hand shows containing commercials are recorded and stored digitally on a user’s hard drive, which allows easy skipping of ads. Some PVRs even automatically skip ads while playing the recording. On the other hand pay TV content is widely available for free on illegal channels like KaZaA reducing the uniqueness of pay TV offerings. This article discusses the risks arising with increasing diffusion of PVRs. Depending on the chosen formats the risks for the business models of free and pay TV stations are presented. The article finally provides strategic implications for TV stations facing the competition of PVRs.

Suggested Citation

  • Michel Clement, 2004. "Fernsehen im Zeitalter von Networked Personal Video Recordern," Schmalenbach Journal of Business Research, Springer, vol. 56(8), pages 760-779, December.
    • Handle: RePEc:spr:sjobre:v:56:y:2004:i:8:d:10.1007_bf03372758
    DOI: 10.1007/BF03372758
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    References listed on IDEAS

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    1. Frank M. Bass & Kent Gordon & Teresa L. Ferguson & Mary Lou Githens, 2001. "DIRECTV: Forecasting Diffusion of a New Technology Prior to Product Launch," Interfaces, INFORMS, vol. 31(3_supplem), pages 82-93, June.
    2. Sachin Gupta & Dipak C. Jain & Mohanbir S. Sawhney, 1999. "Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television," Marketing Science, INFORMS, vol. 18(3), pages 396-416.
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    Cited by:

    1. Stefan Ulrich Radtke & Horst M. Schellhaaß, 2010. "Einfluss der Digitalisierung auf den Stellenwert von Senderechten als Kernressource von Fernsehsendern," Schmalenbach Journal of Business Research, Springer, vol. 62(5), pages 482-502, August.

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    More about this item

    Keywords

    O33 — Technological Change: Choices and Consequences; Diffusion Processes;

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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