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Standardization in technology adoption: A comparison of broadcast TV cases

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  • Kim, Heejung

Abstract

Based on developments in the U.S. television, this study illustrates the choice of technical standards by the government. Broadcasting in the U.S. has been largely affected by the adoption of new technology. Technology adoptions have impacted economy, society, industry, and government policies of the U.S. broadcasting. The purpose of this study is to examine standard-setting development and policies for major technology adoptions in broadcasting: color TV adoption and digital TV adoption.

Suggested Citation

  • Kim, Heejung, 2012. "Standardization in technology adoption: A comparison of broadcast TV cases," 19th ITS Biennial Conference, Bangkok 2012: Moving Forward with Future Technologies - Opening a Platform for All 72483, International Telecommunications Society (ITS).
  • Handle: RePEc:zbw:itsb12:72483
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    1. Varian,Hal R. & Farrell,Joseph & Shapiro,Carl, 2004. "The Economics of Information Technology," Cambridge Books, Cambridge University Press, number 9780521844154.
    2. Sachin Gupta & Dipak C. Jain & Mohanbir S. Sawhney, 1999. "Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television," Marketing Science, INFORMS, vol. 18(3), pages 396-416.
    3. Neil Gandal, 2002. "Compatibility, Standardization, and Network Effects: Some Policy Implications," Oxford Review of Economic Policy, Oxford University Press, vol. 18(1), pages 80-91, Spring.
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