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The ever-changing business of e-commerce-net benefits while designing a new platform for small companies

Author

Listed:
  • Pedro Costa

    (ISCTE-IUL)

  • Helena Rodrigues

    (ISCTE-IUL)

Abstract

Electronic commerce has allowed businesses to grow globally by breaking down barriers that many believed could not be overcome. Although large companies often outperform small and medium-sized businesses, e-commerce allows them to compete with them in some areas. Surprisingly, there is a lack of theoretical evidence regarding e-commerce net benefits for a small and medium-sized business that operates in the context of Business-to-Business. We expand the previous model of information system success by analyzing the role of game dynamics and user satisfaction in the intention to use e-commerce and its net benefits in the success of the new e-commerce platform. To help predict the success of a new e-commerce platform we collect 522 responses from a pool of clients of a small company that sells products to Hotels, Restaurants, and Cafes. Ease of use is the main variable that affects customer satisfaction and their intention to use e-commerce The company will only achieve e-commerce net benefits if these conditions are met. The results contribute to a better understanding of e-commerce net benefits while developing a new e-commerce platform and provide valuable practical contributions for small companies that have limited marketing and information systems.

Suggested Citation

  • Pedro Costa & Helena Rodrigues, 2024. "The ever-changing business of e-commerce-net benefits while designing a new platform for small companies," Review of Managerial Science, Springer, vol. 18(9), pages 2507-2545, September.
    • Handle: RePEc:spr:rvmgts:v:18:y:2024:i:9:d:10.1007_s11846-023-00681-6
    DOI: 10.1007/s11846-023-00681-6
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    More about this item

    Keywords

    E-commerce; Net benefits; Game dynamics; User satisfaction; Small and medium size enterprises; Business-to-business;
    All these keywords.

    JEL classification:

    • O10 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - General

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