IDEAS home Printed from https://ideas.repec.org/a/spr/manrev/v74y2024i2d10.1007_s11301-023-00326-8.html
   My bibliography  Save this article

Recent advancements in revenue management of taxi services: a systematic review and research agenda

Author

Listed:
  • Swaminathan Rammohan

    (Indian Institute of Technology Madras)

  • Rahul R. Marathe

    (Indian Institute of Technology Madras)

  • Nandan Sudarsanam

    (Indian Institute of Technology Madras)

Abstract

This study aims to present a systematic review of the most recent literature on revenue management practices in taxi services and illustrate insightful future directions for research. The classical works of M. K. Geraghty and W. J. Carroll have served as a bedrock for understanding the revenue management of taxi services. However, the advent of online platforms and advances in technology over the last 20 years has led to a wide range of studies that adapt to improve the profitability of taxi services. We reviewed the literature on taxi services’ revenue management practices by collecting the most relevant research articles based on specified delimiting criteria. A total of 110 research articles were analyzed to gain vital insights into revenue management practices in taxi services. We study the revenue management framework from Pricing, Market structure, Business Models and technology, Structure, and Marketing viewpoints. The trends emerging from the literature provide a thorough understanding of the research directions of this domain, along with future scopes of research in this area. Also, we explicitly identify research gaps that are relevant to academic research and practice.

Suggested Citation

  • Swaminathan Rammohan & Rahul R. Marathe & Nandan Sudarsanam, 2024. "Recent advancements in revenue management of taxi services: a systematic review and research agenda," Management Review Quarterly, Springer, vol. 74(2), pages 1029-1055, June.
  • Handle: RePEc:spr:manrev:v:74:y:2024:i:2:d:10.1007_s11301-023-00326-8
    DOI: 10.1007/s11301-023-00326-8
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11301-023-00326-8
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1007/s11301-023-00326-8?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Xiao Huang & Greys Sošić & Gregory Kersten, 2017. "Selling through Priceline? On the impact of name-your-own-price in competitive market," IISE Transactions, Taylor & Francis Journals, vol. 49(3), pages 304-319, March.
    2. Tommy Carpenter & Andrew Curtis & S. Keshav, 2014. "The return on investment for taxi companies transitioning to electric vehicles," Transportation, Springer, vol. 41(4), pages 785-818, July.
    3. Rachel R. Chen & Esther Gal-Or & Paolo Roma, 2014. "Opaque Distribution Channels for Competing Service Providers: Posted Price vs. Name-Your-Own-Price Mechanisms," Operations Research, INFORMS, vol. 62(4), pages 733-750, August.
    4. Bo Feng & Wei Liu & Zhaofang Mao, 2018. "Use of opaque sales channels in addition to traditional channels by service providers," International Journal of Production Research, Taylor & Francis Journals, vol. 56(10), pages 3369-3383, May.
    5. Kalyan Talluri & Garrett van Ryzin, 2004. "Revenue Management Under a General Discrete Choice Model of Consumer Behavior," Management Science, INFORMS, vol. 50(1), pages 15-33, January.
    6. Hagiu Andrei, 2007. "Merchant or Two-Sided Platform?," Review of Network Economics, De Gruyter, vol. 6(2), pages 1-19, June.
    7. M. K. Geraghty & Ernest Johnson, 1997. "Revenue Management Saves National Car Rental," Interfaces, INFORMS, vol. 27(1), pages 107-127, February.
    8. William J. Carroll & Richard C. Grimes, 1995. "Evolutionary Change in Product Management: Experiences in the Car Rental Industry," Interfaces, INFORMS, vol. 25(5), pages 84-104, October.
    9. Sierag, D.D. & Koole, G.M. & van der Mei, R.D. & van der Rest, J.I. & Zwart, B., 2015. "Revenue management under customer choice behaviour with cancellations and overbooking," European Journal of Operational Research, Elsevier, vol. 246(1), pages 170-185.
    10. Hall, Jonathan D. & Palsson, Craig & Price, Joseph, 2018. "Is Uber a substitute or complement for public transit?," Journal of Urban Economics, Elsevier, vol. 108(C), pages 36-50.
    11. Arnott, Richard, 1996. "Taxi Travel Should Be Subsidized," Journal of Urban Economics, Elsevier, vol. 40(3), pages 316-333, November.
    12. Anderson, Chris K. & Xie, Xiaoqing, 2014. "Pricing and market segmentation using opaque selling mechanisms," European Journal of Operational Research, Elsevier, vol. 233(1), pages 263-272.
    13. Barry C. Smith & John F. Leimkuhler & Ross M. Darrow, 1992. "Yield Management at American Airlines," Interfaces, INFORMS, vol. 22(1), pages 8-31, February.
    14. Yunji Cho & Jaein Song & Minhee Kang & Keeyeon Hwang, 2021. "An Application of a Deep Q-Network Based Dynamic Fare Bidding System to Improve the Use of Taxi Services during Off-Peak Hours in Seoul," Sustainability, MDPI, vol. 13(16), pages 1-17, August.
    15. Rongxiang Su & Zhixiang Fang & Ningxin Luo & Jingwei Zhu, 2018. "Understanding the Dynamics of the Pick-Up and Drop-Off Locations of Taxicabs in the Context of a Subsidy War among E-Hailing Apps," Sustainability, MDPI, vol. 10(4), pages 1-24, April.
    16. Cerchione, Roberto & Esposito, Emilio, 2016. "A systematic review of supply chain knowledge management research: State of the art and research opportunities," International Journal of Production Economics, Elsevier, vol. 182(C), pages 276-292.
    17. Sébastien Touraine, 2021. "The industry transformation to dynamic offering," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 20(6), pages 611-614, December.
    18. Pueboobpaphan, Suthatip & Indra-Payoong, Nakorn & Opasanon, Sathaporn, 2019. "Experimental analysis of variable surcharge policy of taxi service auction," Transport Policy, Elsevier, vol. 76(C), pages 134-148.
    19. Hummel, Patrick, 2015. "Simultaneous use of auctions and posted prices," European Economic Review, Elsevier, vol. 78(C), pages 269-284.
    20. Dmitry Shapiro, 2011. "Profitability of the Name-Your-Own-Price Channel in the Case of Risk-Averse Buyers," Marketing Science, INFORMS, vol. 30(2), pages 290-304, 03-04.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zhaofang Mao & Ting Liu & Xiaomei Li, 2023. "Pricing mechanism of variable opaque products for dual-channel online travel agencies," Annals of Operations Research, Springer, vol. 329(1), pages 901-930, October.
    2. Nosoohi, Iman, 2022. "Posted price and name-your-own-price in a product line design problem," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    3. Richard Metters & Carrie Queenan & Mark Ferguson & Laura Harrison & Jon Higbie & Stan Ward & Bruce Barfield & Tammy Farley & H. Ahmet Kuyumcu & Amar Duggasani, 2008. "The “Killer Application” of Revenue Management: Harrah's Cherokee Casino & Hotel," Interfaces, INFORMS, vol. 38(3), pages 161-175, June.
    4. Ben Vinod, 2016. "Evolution of yield management in travel," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 15(3), pages 203-211, July.
    5. Peter C. Bell & Chris K. Anderson, 2002. "In Search of Strategic Operations Research/Management Science," Interfaces, INFORMS, vol. 32(2), pages 28-40, April.
    6. Feng, Bo & Mao, Zhaofang & Li, Hui, 2021. "Choices for competing service providers with heterogeneous customers: Traditional versus opaque sales modes," Omega, Elsevier, vol. 98(C).
    7. Syed Asif Raza & Rafi Ashrafi & Ali Akgunduz, 2020. "A bibliometric analysis of revenue management in airline industry," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 19(6), pages 436-465, December.
    8. Robert Hjorth & Thomas Fiig & Jesper Larsen & Nicolas Bondoux, 2018. "Joint overbooking and seat allocation for fare families," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(6), pages 436-452, December.
    9. Aldric Vives & Marta Jacob & Marga Payeras, 2018. "Revenue management and price optimization techniques in the hotel sector," Tourism Economics, , vol. 24(6), pages 720-752, September.
    10. Zhang, Zihao & Zhang, Mengying, 2024. "Pricing and Capacity Allocation in Opaque Selling," European Journal of Operational Research, Elsevier, vol. 318(1), pages 230-241.
    11. Naragain Phumchusri & Phatsakorn Sangsukiam & Nannapat Chariyasethapong, 2020. "Optimal overbooking model for car rental business with two levels of prices having stochastic joint booking and show-up levels," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 19(3), pages 190-209, June.
    12. Benjamin Marcus & Chris K. Anderson, 2006. "Online Low-Price Guarantees---A Real Options Analysis," Operations Research, INFORMS, vol. 54(6), pages 1041-1050, December.
    13. Jeffrey I. McGill & Garrett J. van Ryzin, 1999. "Revenue Management: Research Overview and Prospects," Transportation Science, INFORMS, vol. 33(2), pages 233-256, May.
    14. Zhang, Yi & Hua, Guowei & Cheng, T.C.E. & Zhang, Juliang & Fernandez, Vicenc, 2020. "Risk pooling through physical probabilistic selling," International Journal of Production Economics, Elsevier, vol. 219(C), pages 295-311.
    15. Dai Yao & Chuang Tang & Junhong Chu, 2023. "A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets," Marketing Science, INFORMS, vol. 42(1), pages 166-188, January.
    16. C.K. Anderson & M. Davison & H. Rasmussen, 2004. "Revenue management: A real options approach," Naval Research Logistics (NRL), John Wiley & Sons, vol. 51(5), pages 686-703, August.
    17. Gabriel Bitran & René Caldentey, 2003. "An Overview of Pricing Models for Revenue Management," Manufacturing & Service Operations Management, INFORMS, vol. 5(3), pages 203-229, August.
    18. Hu, Qiying & Wei, Yihua & Xia, Yusen, 2010. "Revenue management for a supply chain with two streams of customers," European Journal of Operational Research, Elsevier, vol. 200(2), pages 582-598, January.
    19. Irene Ng & Nick K.T. Yip, 2009. "Mechanism design in an integrated approach towards revenue management: the case of Empress Cruise Lines," The Service Industries Journal, Taylor & Francis Journals, vol. 31(3), pages 469-482, February.
    20. Alavi Fard, Farzad & Sy, Malick & Ivanov, Dmitry, 2019. "Optimal overbooking strategies in the airlines using dynamic programming approach in continuous time," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 128(C), pages 384-399.

    More about this item

    Keywords

    Taxi services; Revenue management; Taxi pricing; Business models; Taxi market regulation; Shared mobility;
    All these keywords.

    JEL classification:

    • R48 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Government Pricing and Policy
    • D44 - Microeconomics - - Market Structure, Pricing, and Design - - - Auctions
    • D70 - Microeconomics - - Analysis of Collective Decision-Making - - - General
    • L91 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Transportation: General
    • R41 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Transportation: Demand, Supply, and Congestion; Travel Time; Safety and Accidents; Transportation Noise

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:manrev:v:74:y:2024:i:2:d:10.1007_s11301-023-00326-8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.