Using association rules to assess purchase probability in online stores
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DOI: 10.1007/s10257-016-0329-4
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- Grażyna Suchacka & Grzegorz Chodak, 0. "Using association rules to assess purchase probability in online stores," Information Systems and e-Business Management, Springer, vol. 0, pages 1-30.
References listed on IDEAS
- Van den Poel, Dirk & Buckinx, Wouter, 2005.
"Predicting online-purchasing behaviour,"
European Journal of Operational Research, Elsevier, vol. 166(2), pages 557-575, October.
- W.R Buckinx & D. Van Den Poel, 2003. "Predicting Online Purchasing Behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/195, Ghent University, Faculty of Economics and Business Administration.
- Chodak, Grzegorz & Suchacka, Grażyna, 2013. "Practical Aspects of Log File Analysis for E-Commerce," MPRA Paper 48131, University Library of Munich, Germany.
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Cited by:
- Guo, Xin & Wang, David Z.W. & Wu, Jianjun & Sun, Huijun & Zhou, Li, 2020. "Mining commuting behavior of urban rail transit network by using association rules," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 559(C).
- Yongyoon Suh & Yongtae Park, 2018. "Identifying and structuring service functions of mobile applications in Google’s Android Market," Information Systems and e-Business Management, Springer, vol. 16(2), pages 383-406, May.
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Keywords
Association rules; Data mining; Web usage mining; Click-stream analysis; Log file analysis; e-Commerce;Statistics
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