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Managerial decisions and new product development in the circular economy model enterprise: absorptive capacity and a mediating role of strategic orientation

Author

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  • Monika Stelmaszczyk

    (Jan Kochanovski University)

  • Agata Pierscieniak

    (Warsaw University of Technology)

  • Denisa Abrudan

    (West University of Timisoara)

Abstract

The study explains the flow of knowledge in the circular economy model enterprises. We analyze the impact of managerial decisions on the absorptive capacity, which is new product development, considering the role of critical elements of strategic orientation (innovation and costs) in the textile industry. Based on the verification of hypotheses by employing the SEM method, innovation orientation is a mediator between adaptability-oriented decisions and transformation, and between adaptability-oriented decisions and exploitation. Ambidexterity-oriented decisions affect absorptive capacity. These findings semanticize and extend previous research, indicating that strategic activities focused on eco-innovations are transformed into the process of creating a new product.

Suggested Citation

  • Monika Stelmaszczyk & Agata Pierscieniak & Denisa Abrudan, 2023. "Managerial decisions and new product development in the circular economy model enterprise: absorptive capacity and a mediating role of strategic orientation," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 50(1), pages 35-49, March.
    • Handle: RePEc:spr:decisn:v:50:y:2023:i:1:d:10.1007_s40622-023-00336-1
    DOI: 10.1007/s40622-023-00336-1
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    More about this item

    Keywords

    Managerial decisions; Ambidexterity; Absorptive capacity; Product development; Circular economy; Structural equation modeling;
    All these keywords.

    JEL classification:

    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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