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Supply chain opportunities at the bottom of the pyramid

Author

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  • ManMohan S. Sodhi

    (City University London)

  • Christopher S. Tang

    (University of California Los Angeles)

Abstract

With fast-moving-consumer-goods and other companies in emerging economies like India seeking growth, the people in the so-called bottom of the pyramid (BoP) are potential consumers. However, some leading companies as well as entrepreneurs are looking for and finding suppliers, producers, distributors, and retailers in the BoP segment. However, these opportunities are not without challenges when it comes to building and operating supply chains that interact with the BoP segment. For supply chain scholars, these supply chains and how they interact with the BoP segment present many opportunities for research. This paper outlines such research and business opportunities.

Suggested Citation

  • ManMohan S. Sodhi & Christopher S. Tang, 2016. "Supply chain opportunities at the bottom of the pyramid," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 43(2), pages 125-134, June.
    • Handle: RePEc:spr:decisn:v:43:y:2016:i:2:d:10.1007_s40622-015-0117-x
    DOI: 10.1007/s40622-015-0117-x
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    Cited by:

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    2. Kaidong Yu & Yameng Zhang & Yicong Huang, 2023. "Entrepreneurship at the Bottom of the Pyramid: A Systematic Literature Review," Sustainability, MDPI, vol. 15(3), pages 1-24, January.
    3. Anton Shevchenko & Xiaodan Pan & Goran Calic, 2020. "Exploring the effect of environmental orientation on financial decisions of businesses at the bottom of the pyramid: Evidence from the microlending context," Business Strategy and the Environment, Wiley Blackwell, vol. 29(5), pages 1876-1886, July.
    4. Stephanie Knizkov & Julia C. Arlinghaus, 2019. "Is Co-Creation Always Sustainable? Empirical Exploration of Co-Creation Patterns, Practices, and Outcomes in Bottom of the Pyramid Markets," Sustainability, MDPI, vol. 11(21), pages 1-22, October.
    5. Rahul Nilakantan & Deepak Iyengar & Samar K. Datta & Shashank Rao, 2021. "On Ethical Violations in Microfinance Backed Small Businesses: Family and Household Welfare," Journal of Business Ethics, Springer, vol. 172(4), pages 785-802, September.
    6. Balram Avittathur & Jayanth Jayaram, 2016. "Supply chain management in emerging economies," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 43(2), pages 117-124, June.
    7. Tsai Chi Kuo & Wei-Jung Shiang & Jessica Hanafi & Sz Ying Chen, 2018. "Co-Development of Supply Chain in the BOP Markets," Sustainability, MDPI, vol. 10(4), pages 1-14, March.
    8. Kelsey M. Taylor & Eugenia Rosca, 2023. "Sink, swim, or drift: How social enterprises use supply chain social capital to balance tensions between impact and viability," Journal of Supply Chain Management, Institute for Supply Management, vol. 59(2), pages 62-86, April.
    9. Preetam Basu & Soumita Ghosh & Milan Kumar, 2019. "Supplier ratings and dynamic sourcing strategies to mitigate supply disruption risks," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 46(1), pages 41-57, March.

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