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Foundations of production and consumption of organic food in Norway: Common attitudes among farmers and consumers?

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  • Oddveig Storstad
  • Hilde Bjørkhaug

Abstract

In Norway, the production andconsumption of organic food is still small-scale. Research on attitudes towards organic farming in Norway has shown that most consumers find conventionally produced food to be “good enough.” The level of industrialization of agriculture and the existence of food scandals in a country will affect consumer demand for organically produced foods. Norway is an interesting case because of its small-scale agriculture, few problems with food-borne diseases, and low market share for organic food. Similarities between groups of consumers and producers of food, organic and conventional, when it comes to attitudes concerning environment, use of gene technology, and animal welfare have implications for understanding market conditions for organically produced food. The results of our study indicate that organic farmers and organic consumers in Norway have common attitudes towards environmental questions and animal welfare in Norwegian agriculture. Conventional farmers have a higher degree of agreement with the way agriculture is carried out today. Unlike organic farmers and consumers, conventional farmers do not see major environmental problems and problems with animal welfare in today's farming system. But like the organic farmers and consumers, and to a stronger degree than conventional consumers, conventional farmers renounce gene technology as a solution to environmental problems in agriculture. These results are discussed in relation to their importance for the market situation for organically produced foods. Copyright Kluwer Academic Publishers 2003

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  • Oddveig Storstad & Hilde Bjørkhaug, 2003. "Foundations of production and consumption of organic food in Norway: Common attitudes among farmers and consumers?," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 20(2), pages 151-163, June.
    • Handle: RePEc:spr:agrhuv:v:20:y:2003:i:2:p:151-163
    DOI: 10.1023/A:1024069627349
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    5. Milford, Anna & Lien, Gudbrand & Reed, Matthew, 2021. "Different Sales Channels for Different Farmers: Local and Mainstream Marketing of Organic Fruits and Vegetables in Norway," 2021 Conference, August 17-31, 2021, Virtual 315058, International Association of Agricultural Economists.
    6. Lucie Sirieix & Brigitte Schaer, 2005. "Buying Organic Food in France : Shopping Habits and Trust," Others 0512010, University Library of Munich, Germany.
    7. Heinrichs, J. & Kuhn, T. & Pahmeyer, C. & Britz, W., 2021. "Economic effects of plot sizes and farm-plot distances in organic and conventional farming systems: A farm-level analysis for Germany," Agricultural Systems, Elsevier, vol. 187(C).
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    11. Vega-Zamora, Manuela & Parras-Rosa, Manuel & Murgado-Armenteros, Eva María & Torres-Ruiz, Francisco José, 2013. "A Powerful Word: The Influence of the Term 'Organic' on Perceptions and Beliefs Concerning Food," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(4), pages 1-26, November.
    12. Jelena Vapa-Tankosić & Svetlana Ignjatijević & Jelena Kiurski & Jovana Milenković & Irena Milojević, 2020. "Analysis of Consumers’ Willingness to Pay for Organic and Local Honey in Serbia," Sustainability, MDPI, vol. 12(11), pages 1-23, June.
    13. Nurcan Turan & Nuri Calik, 2014. "Consumers´ Information Search Behavior on Wholesome Nutrition and their Attitudes towards Health Products; A Field Study from Eskisehir, Turkey," Proceedings of International Academic Conferences 0802271, International Institute of Social and Economic Sciences.
    14. Wier, Mette & O'Doherty Jensen, Katherine & Andersen, Laura Mørch & Millock, Katrin, 2008. "The character of demand in mature organic food markets: Great Britain and Denmark compared," Food Policy, Elsevier, vol. 33(5), pages 406-421, October.
    15. Zepeda, Lydia & Chang, Hui-Shung (Christie), 2004. "Demand for Organic Food: Focus Group Discussions in Armidale, NSW," Working Papers 12926, University of New England, School of Economics.
    16. Athina-Evera Qendro, 2015. "Albanian and UK Consumers’ Perceptions of Farmers’ Markets and Supermarkets as Outlets for Organic Food: An Exploratory Study," Sustainability, MDPI, vol. 7(6), pages 1-26, May.
    17. Hyytia, Nina & Kola, Jukka, 2005. "Citizens' Attitudes Towards Multifunctional Agriculture," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24736, European Association of Agricultural Economists.
    18. von Saurma-Jeltsch, Ann-Kristin & von Meyer-Höfer, Marie, 2015. "Why the Norwegians do not drink Organic Milk – An analysis of differences in the consumption of organic milk in Germany and Norway," GlobalFood Discussion Papers 198716, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    19. Li, Jinghan & Zepeda, Lydia & Gould, Brian W., 2007. "The Demand for Organic Food in the U.S.: An Empirical Assessment," Journal of Food Distribution Research, Food Distribution Research Society, vol. 38(3), pages 1-16.
    20. Ricci, Elena Claire & Banterle, Alessandro & Stranieri, Stefanella, 2018. "Trust to Go Green: An Exploration of Consumer Intentions for Eco-friendly Convenience Food," Ecological Economics, Elsevier, vol. 148(C), pages 54-65.

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