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An Analysis of Context and Constraints-dependent Shopping Behaviour Using Qualitative Decision Principles

Author

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  • T.A. Arentze

    (Eindhoven University of Technology, PO Box 513, HG 5.25, 5600 MB Eindhoven, The Netherlands, t.a.arentze@bwk.tue.nl)

  • H.J.P. Timmermans

    (Eindhoven University of Technology, PO Box 513, HG 5.25, 5600 MB Eindhoven, The Netherlands, h.j.p.timmermans@bwk.tue.nl)

Abstract

This study investigates consumer choice of shopping centre in the context of individuals' daily activity schedules. The hypothesis tested is that activity schedules may constrain location choice and moderate preferences for locations. Observations are derived from an activity-diary data-set and a constraint-based model is used to identify the choice set in each case. A choice is described in terms of a heuristic selecting a location from a choice set. The method CART is used to find the decision tree that best fits the choice observations using a large set of predictors. The results indicate that schedules have a significant impact on location choice primarily by limiting the available time-window in a substantial proportion of cases and secondarily by moderating preferences. It is concluded therefore that spatial shopping models used for analysis or prediction should be based on activity-constrained choice sets at an individual level.

Suggested Citation

  • T.A. Arentze & H.J.P. Timmermans, 2005. "An Analysis of Context and Constraints-dependent Shopping Behaviour Using Qualitative Decision Principles," Urban Studies, Urban Studies Journal Limited, vol. 42(3), pages 435-448, March.
    • Handle: RePEc:sae:urbstu:v:42:y:2005:i:3:p:435-448
    DOI: 10.1080/00420980500035105
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    References listed on IDEAS

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    1. Loewenstein, George, 2001. "The Creative Destruction of Decision Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(3), pages 499-505, December.
    2. Borgers, Aloys & Timmermans, Harry, 1987. "Choice model specification, substitution and spatial structure effects : A simulation experiment," Regional Science and Urban Economics, Elsevier, vol. 17(1), pages 29-47, February.
    3. Rachel Poole & Graham Clarke & David Clarke, 2002. "Grocery Retailers and Regional Monopolies," Regional Studies, Taylor & Francis Journals, vol. 36(6), pages 643-659.
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    Cited by:

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    2. Brooks, Charles M. & Kaufmann, Patrick J. & Lichtenstein, Donald R., 2008. "Trip chaining behavior in multi-destination shopping trips: A field experiment and laboratory replication," Journal of Retailing, Elsevier, vol. 84(1), pages 29-38.
    3. Scott, Darren M. & He, Sylvia Y., 2012. "Modeling constrained destination choice for shopping: a GIS-based, time-geographic approach," Journal of Transport Geography, Elsevier, vol. 23(C), pages 60-71.
    4. Lin, Tao & Wang, Donggen, 2015. "Tradeoffs between in- and out-of-residential neighborhood locations for discretionary activities and time use: do social contexts matter?," Journal of Transport Geography, Elsevier, vol. 47(C), pages 119-127.
    5. Haugen, Katarina & Vilhelmson, Bertil, 2013. "The divergent role of spatial access: The changing supply and location of service amenities and service travel distance in Sweden," Transportation Research Part A: Policy and Practice, Elsevier, vol. 49(C), pages 10-20.

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