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Why Do Tourists Persist in Visiting the Same Destination?

Author

Listed:
  • Antónia Correia

    (CEFAGE, Faculty of Economics, University of Algarve, Campus de Gambelas 80005-328 Faro, Portugal)

  • Andreas H. Zins

    (MODUL University, Vienna, Austria)

  • Francisco Silva

    (University of Azores, Portugal)

Abstract

Capturing and retaining tourists are the main driving forces behind tourism marketing research. Nevertheless, research on how to retain tourists and why they persist in repeating the same destination is not consensual. Following the early work of Ehrenberg and the recency–frequency–monetary value paradigm, this study applies a Poisson distribution model to estimate the past frequency of revisiting Portugal based on information collected from international repeat visitors surveyed at all airports of Portugal in 2012. Results from estimating the model show mixed effects for recency, country of origin and destination region. Recommendation behaviour could not be identified as an explanatory variable for past visitation frequency.

Suggested Citation

  • Antónia Correia & Andreas H. Zins & Francisco Silva, 2015. "Why Do Tourists Persist in Visiting the Same Destination?," Tourism Economics, , vol. 21(1), pages 205-221, February.
    • Handle: RePEc:sae:toueco:v:21:y:2015:i:1:p:205-221
    DOI: 10.5367/te.2014.0443
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    References listed on IDEAS

    as
    1. Cameron,A. Colin & Trivedi,Pravin K., 2013. "Regression Analysis of Count Data," Cambridge Books, Cambridge University Press, number 9781107667273, January.
    2. Angus Deaton, 2005. "Franco Modigliani and the life-cycle theory of consumption," BNL Quarterly Review, Banca Nazionale del Lavoro, vol. 58(233-234), pages 91-107.
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    Cited by:

    1. Anappattath Muhammed Salim & Thomas Shiby M., 2023. "Demand for Kerala’s International Tourism by the Top Three Source Markets: A Comparative Analysis," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 11(1), pages 208-226, October.
    2. Jorge M. Andraz & Nélia M. Norte & Hugo S. Gonçalves, 2016. "Do tourism spillovers matter in regional economic analysis? An application to Portugal," Tourism Economics, , vol. 22(5), pages 939-963, October.
    3. Liliana Popescu & Claudia Daniela Albă & Mirela Mazilu & Cristina Șoșea, 2023. "‘Should I Go or Should I Stay?’ Why Do Romanians Choose the Bulgarian Seaside for Their Summer Holiday?," Sustainability, MDPI, vol. 15(15), pages 1-18, July.
    4. Nahyun Lee & Bong-Seok Kim, 2022. "Can International Students’ Risk Perception and Place Image Create an Advantage in Safeguarding Place Loyalty in Post-COVID-19 Tourism?," Sustainability, MDPI, vol. 14(17), pages 1-17, August.
    5. Antónia Correia & Jaime Serra & Andrés Artal-Tur, 2017. "Steady tourists’ relationship with a mature destination," Tourism Economics, , vol. 23(4), pages 803-815, June.
    6. Almeida-Santana, Arminda & Moreno-Gil, Sergio, 2018. "Understanding tourism loyalty: Horizontal vs. destination loyalty," Tourism Management, Elsevier, vol. 65(C), pages 245-255.
    7. Ferdinand Augusty Tae, 2021. "Destination authentic value advantage: an SDL perspective," Management & Marketing, Sciendo, vol. 16(2), pages 101-117, June.
    8. María-Dolores Sánchez-Sánchez & Carmen De Pablos-Heredero & José-Luis Montes-Botella, 2021. "The Internal Demand of Cultural Tourism: Understanding Satisfaction and Fidelity to Destination in Spain through a Non-Linear Structural Model," Sustainability, MDPI, vol. 13(23), pages 1-18, December.

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