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Age or generation? Understanding behaviour differences

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  • McKercher, Bob

Abstract

This paper argues that Age-Period-Cohort theory offers a much more robust explanation of changes in tourist behaviour over time than the traditional Generation Cohort Theory model. The study conducted a systematic examination of contemporary literature of the travel attitudes, motives and behaviours of four generations of 20 somethings and identified far more similarities than differences, with most differences attributable to period effects.

Suggested Citation

  • McKercher, Bob, 2023. "Age or generation? Understanding behaviour differences," Annals of Tourism Research, Elsevier, vol. 103(C).
    • Handle: RePEc:eee:anture:v:103:y:2023:i:c:s0160738323001299
    DOI: 10.1016/j.annals.2023.103656
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    References listed on IDEAS

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    Cited by:

    1. Mohamed Mansouri & Younes EL KHOUILDI & Naama Maoulainine & Malainine Cheklekbire, 2024. "Conquering Generation Z in Morocco: Mastering the Keys to Marketing 4.0 Conquérir la génération Z au Maroc : maîtriser les clés du marketing 4.0 [Conquérir la génération Z au Maroc : maîtriser les ," Post-Print hal-04676856, HAL.

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