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Consumer behaviour: the influence of age and family structure on the choice of activities in a tourist destination

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  • Slavica Tomić
  • Ksenija Leković
  • Jelena Tadić

Abstract

Changes in the structure of consumers’ (tourists’) needs that shape tourism in accordance with the modern way of life attribute greater importance to different types of consumers/tourists. Understanding consumer behaviour (tourists as consumers) is significant in terms of tourism destination management. This paper presents the results of a research conducted with the aim of identifying activities (visiting cultural and historical attractions, sport and recreation, health, fun, gastronomy, shopping, cultural entertainment events) that consumers/tourists prefer in a tourist destination depending on their age and family structure. Two hypotheses were set in this paper: H1: There is a statistically significant difference between the age of tourists and the activity preferences in a tourist destination; and H2: There is a statistically significant difference between the family structure of tourists and the activity preferences in a tourist destination. The sample included 1117 respondents from the area of the Autonomous Province of Vojvodina. A survey was conducted from January to March 2017. In accordance with the defined hypotheses, descriptive statistics and a statistical test of multivariate analysis of variance (MANOVA) were used.

Suggested Citation

  • Slavica Tomić & Ksenija Leković & Jelena Tadić, 2019. "Consumer behaviour: the influence of age and family structure on the choice of activities in a tourist destination," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 32(1), pages 755-771, January.
    • Handle: RePEc:taf:reroxx:v:32:y:2019:i:1:p:755-771
    DOI: 10.1080/1331677X.2019.1579663
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    Cited by:

    1. Chenyu Kang & Ridong Hu, 2022. "Age structure of the population and the choice of household financial assets," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 35(1), pages 2889-2905, December.
    2. Anna Jęczmyk & Jarosław Uglis & Jan Zawadka & Joanna Pietrzak-Zawadka & Monika Małgorzata Wojcieszak-Zbierska & Magdalena Kozera-Kowalska, 2023. "Impact of COVID-19 Pandemic on Tourist Travel Risk Perception and Travel Behaviour: A Case Study of Poland," IJERPH, MDPI, vol. 20(8), pages 1-20, April.

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