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Profiling the segments of senior tourists throughout motivation and travel characteristics

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  • Elisa Alén
  • Nieves Losada
  • Pablo de Carlos

Abstract

Interest in tourism market segmentation of seniors has been increasing in recent years as the tourism industry has begun to be aware of their importance for the sector. This is a very heterogeneous group, with greater purchasing power and lifestyle-oriented entertainment and enjoyment of leisure time by performing travel than previous generations. This study strives to contribute towards the hitherto scarce research on segmentation in senior tourism. Specifically, this work aims to determine the existence of various profiles of senior tourism by means of using socio-demographic variables, motivation and characteristics of travel of seniors. For this, two complementary analysis techniques, the nonlinear canonical correlation (OVERALS) and a two-stage cluster analysis, were used. Five market segments were identified according to the behavioural variables analysed that allow marketers to target this group in the most convenient manner and to exploit new market opportunities.

Suggested Citation

  • Elisa Alén & Nieves Losada & Pablo de Carlos, 2017. "Profiling the segments of senior tourists throughout motivation and travel characteristics," Current Issues in Tourism, Taylor & Francis Journals, vol. 20(14), pages 1454-1469, October.
    • Handle: RePEc:taf:rcitxx:v:20:y:2017:i:14:p:1454-1469
    DOI: 10.1080/13683500.2015.1007927
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    Cited by:

    1. Haodong Sun & Yang Yang & Yanyan Chen & Xiaoming Liu & Jiachen Wang, 2023. "Tourism demand forecasting of multi-attractions with spatiotemporal grid: a convolutional block attention module model," Information Technology & Tourism, Springer, vol. 25(2), pages 205-233, June.
    2. Graham, Anne & Kruse, Willy & Budd, Lucy & Kremarik, Frances & Ison, Stephen, 2023. "Ageing passenger perceptions of ground access journeys to airports: A survey of UK residents," Journal of Air Transport Management, Elsevier, vol. 107(C).
    3. Viera Papcunová & Viera Papcunová & Michal Levický & Jarmila Hudáková & Alexandra Gelnická, 2023. "Senior tourism from the point of view of customers' preferences," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(2), pages 199-214, December.
    4. Liliana Popescu & Claudia Daniela Albă & Mirela Mazilu & Cristina Șoșea, 2023. "‘Should I Go or Should I Stay?’ Why Do Romanians Choose the Bulgarian Seaside for Their Summer Holiday?," Sustainability, MDPI, vol. 15(15), pages 1-18, July.

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