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Modelación de las decisiones de informatización en empresas industriales

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  • Marcel, Lizzie
  • Liseras, Natacha

Abstract

Las Tecnologías de la Información y las Comunicaciones (TIC), especialmente el software, son fundamentales para mejorar la productividad, competitividad y sostenibilidad empresarial. Su uso está vinculado a capacidades internas de las empresas y a factores estructurales como el tamaño y el sector. Sin embargo, poco se conoce acerca de qué factores se asocian al uso de software en áreas específicas de la firma y si las decisiones de informatización en las distintas áreas son complementarias entre sí. Por lo tanto, el objetivo de este trabajo es: (i) identificar qué factores se asocian al uso de software en las áreas de gestión, producción y comercialización/marketing de empresas industriales de más de cinco ocupados del Partido de Gral. Pueyrredon (PGP); y (ii) determinar si existe complementariedad entre las decisiones de uso de software en las distintas áreas de la empresa. Al usar una muestra combinada de datos captados en 2 momentos, podrá evaluarse si el paso del tiempo resulta ser un factor explicativo relevante. Los resultados obtenidos a partir de la combinación de dos muestras representativas para los años 2018 y 2023, indican que la informatización -entendida como uso de software- en cada área depende de distintos factores estratégicos- organizacionales y estructurales, además del paso del tiempo, y que las decisiones de uso de software en las distintas áreas de la firma son complementarias. Estos resultados aportan evidencia para un distrito industrial relevante de la Provincia de Buenos Aires y contribuyen a la literatura empírica sobre una temática poco explorada.

Suggested Citation

  • Marcel, Lizzie & Liseras, Natacha, 2026. "Modelación de las decisiones de informatización en empresas industriales," Nülan. Deposited Documents 4579, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales.
    • Handle: RePEc:nmp:nuland:4579
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    References listed on IDEAS

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