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Cultural Participation and Tourism Flows: An Empirical Investigation of Italian Provinces

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  • Karol Jan Borowiecki

    (Department of Business and Economics, University of Southern Denmark, Campusvej 55, DK-5230 Odense M, Denmark)

  • Concetta Castiglione

    (Department of Economics, Trinity College Dublin, Dublin 2, Ireland and Department of Economics, Statistics and Finance, University of Calabria, 87036, Campus di Arcavacata di Rende (Cosenza) Italy)

Abstract

The importance of cultural events for attracting tourism has often been posited in research, but rarely tested in relation to non-cultural activities. This paper investigates the association between participation in entertainment activities and tourism flows in Italian provinces, and finds that admission to theatre-type activities increases as the number of domestic tourists rises, whereas admission to museums or concerts rises with an increase in foreign tourists. Admissions to exhibitions and shows demonstrate a positive association with both domestic and international tourists, while non-cultural activities remain statistically insignificant. The results provide empirical support for the existence of a strong relationship between tourism flows and cultural participation. The findings also imply that the demand for entertainment varies depending on the origin of the tourist.

Suggested Citation

  • Karol Jan Borowiecki & Concetta Castiglione, 2014. "Cultural Participation and Tourism Flows: An Empirical Investigation of Italian Provinces," Tourism Economics, , vol. 20(2), pages 241-262, April.
    • Handle: RePEc:sae:toueco:v:20:y:2014:i:2:p:241-262
    DOI: 10.5367/te.2013.0278
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    References listed on IDEAS

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    Keywords

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    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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