IDEAS home Printed from https://ideas.repec.org/a/sae/miceco/v9y2021i2p180-195.html

COVID-19 Information, Demand and Willingness to Pay for Protective Gear in the UK

Author

Listed:
  • Sonia Oreffice
  • Climent Quintana-Domeque

Abstract

In the first month of the UK first lockdown, we studied the demand and willingness to pay (WTP) for hand sanitizer gel, disposable face masks and disposable gloves, and how information on tested people and coronavirus deaths explains the demand and WTP for these products. The specific hypotheses to test and concrete questions to study were pre-registered in AsPredicted (#38962) on 10 April 2020, and an online survey was launched in Prolific on a sample of the UK general population representative by age, sex and ethnicity on 11 April 2020. We find that there is a demand for these products, estimate the average WTP for them, and show that the provision of information affected the demand (and WTP) for disposable face masks. Providing information on the numbers of coronavirus cumulative tested people and coronavirus cumulative deaths increases the stated demand for disposable face masks by about 8 percentage points [95% CI: 0.8, 15.1] and 11 percentage points [95% CI: 3.7, 18.2], respectively. JEL Classifications: C99, D12, I12, I18

Suggested Citation

  • Sonia Oreffice & Climent Quintana-Domeque, 2021. "COVID-19 Information, Demand and Willingness to Pay for Protective Gear in the UK," Studies in Microeconomics, , vol. 9(2), pages 180-195, December.
    • Handle: RePEc:sae:miceco:v:9:y:2021:i:2:p:180-195
    DOI: 10.1177/23210222211045979
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/23210222211045979
    Download Restriction: no
    File URL: https://libkey.io/10.1177/23210222211045979?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. W. Michael Hanemann, 1989. "Welfare Evaluations in Contingent Valuation Experiments with Discrete Response Data: Reply," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 71(4), pages 1057-1061.
    2. Oreffice, Sonia & Quintana-Domeque, Climent, 2021. "Gender inequality in COVID-19 times: evidence from UK prolific participants," Journal of Demographic Economics, Cambridge University Press, vol. 87(2), pages 261-287, June.
    3. Mitze, Timo & Kosfeld, Reinhold & Rode, Johannes & Wälde, Klaus, 2020. "Face masks considerably reduce COVID-19 cases in Germany," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 124130, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    4. Mitze, Timo & Kosfeld, Reinhold & Rode, Johannes & Wälde, Klaus, 2020. "Face masks considerably reduce COVID-19 cases in Germany," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 124587, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    5. Ingar Haaland & Christopher Roth & Johannes Wohlfart, 2023. "Designing Information Provision Experiments," Journal of Economic Literature, American Economic Association, vol. 61(1), pages 3-40, March.
    6. Mitze, Timo & Kosfeld, Reinhold & Rode, Johannes & Wälde, Klaus, 2020. "Face Masks Considerably Reduce COVID-19 Cases in Germany: A Synthetic Control Method Approach," IZA Discussion Papers 13319, IZA Network @ LISER.
    7. Valerio Capraro & Hélène Barcelo, 2020. "The effect of messaging and gender on intentions to wear a face covering to slow down COVID-19 transmission," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 4(S2), pages 45-55, December.
    8. Ilyana Kuziemko & Michael I. Norton & Emmanuel Saez & Stefanie Stantcheva, 2015. "How Elastic Are Preferences for Redistribution? Evidence from Randomized Survey Experiments," American Economic Review, American Economic Association, vol. 105(4), pages 1478-1508, April.
    9. Abhijit Banerjee & Marcella Alsan & Emily Breza & Arun G. Chandrasekhar & Abhijit Chowdhury & Esther Duflo & Paul Goldsmith-Pinkham & Benjamin A. Olken, 2020. "Messages on COVID-19 Prevention in India Increased Symptoms Reporting and Adherence to Preventive Behaviors Among 25 Million Recipients with Similar Effects on Non-recipient Members of Their Communities," NBER Working Papers 27496, National Bureau of Economic Research, Inc.
    10. Peter Zweifel & Friedrich Breyer & Mathias Kifmann, 2009. "Economic Valuation of Life and Health," Springer Books, in: Health Economics, chapter 2, pages 17-74, Springer.
    11. Jason Abaluck & Laura H Kwong & Ashley Styczynski & Md. Ashraful Haque & Alamgir Kabir & Ellen Bates-Jeffries & Emily Crawford & Jade Benjamin-Chung & Salim Benhachmi & Shabib Raihan & Shadman Rahman , 2021. "Normalizing Community Mask-Wearing: A Cluster Randomized Trial in Bangladesh," Cowles Foundation Discussion Papers 2284, Cowles Foundation for Research in Economics, Yale University.
    12. W. Michael Hanemann, 1984. "Welfare Evaluations in Contingent Valuation Experiments with Discrete Responses," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 66(3), pages 332-341.
    13. Haaland, Ingar & Roth, Christopher, 2020. "Labor market concerns and support for immigration," Journal of Public Economics, Elsevier, vol. 191(C).
    14. repec:ejw:journl:v:14:y:2017:i:3:p:346-361 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bwambale, Andrew & Uzondu, Chinebuli & Islam, Mohaimanul & Rahman, Farzana & Batool, Zahara & Isolo Mukwaya, Paul & Wadud, Zia, 2023. "Willingness to pay for COVID-19 mitigation measures in public transport and paratransit in low-income countries," Transportation Research Part A: Policy and Practice, Elsevier, vol. 167(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Seres, Gyula & Balleyer, Anna & Cerutti, Nicola & Friedrichsen, Jana & Süer, Müge, 2021. "Face mask use and physical distancing before and after mandatory masking: No evidence on risk compensation in public waiting lines," Journal of Economic Behavior & Organization, Elsevier, vol. 192(C), pages 765-781.
    2. König, Tobias & Schmacker, Renke, 2025. "Preferences regarding behavioral policy: Attitudes toward sugary beverage taxes in the US," Discussion Papers, Research Unit: Market Behavior SP II 2025-201, WZB Berlin Social Science Center.
    3. Augusto Cerqua & Roberta Di Stefano, 2022. "When did coronavirus arrive in Europe?," Statistical Methods & Applications, Springer;Società Italiana di Statistica, vol. 31(1), pages 181-195, March.
    4. Cattaneo, Cristina & Grieco, Daniela, 2021. "Turning opposition into support to immigration: The role of narratives," Journal of Economic Behavior & Organization, Elsevier, vol. 190(C), pages 785-801.
    5. Olga Demidova, 2021. "Methods of spatial econometrics and evaluation of government programs effectiveness," Applied Econometrics, Russian Presidential Academy of National Economy and Public Administration (RANEPA), vol. 64, pages 107-134.
    6. Jessen, Lasse J. & Köhne, Sebastian & Nüß, Patrick & Ruhose, Jens, 2024. "Socioeconomic inequality in life expectancy: Perception and policy demand," Economics Working Papers 2024-01, Christian-Albrechts-University of Kiel, Department of Economics.
    7. Austin L. Wright & Geet Chawla & Luke Chen & Anthony Farmer, 2020. "Tracking Mask Mandates during the COVID-19 Pandemic," Working Papers 2020-104, Becker Friedman Institute for Research In Economics.
    8. Yating Chuang & John Chung-En Liu, 2020. "Who wears a mask? Gender differences in risk behaviors in the COVID-19 early days in Taiwan," Economics Bulletin, AccessEcon, vol. 40(4), pages 2619-2627.
    9. Marino, Maria & Iacono, Roberto & Mollerstrom, Johanna, 2023. "(Mis-)perceptions, information, and political polarization," LSE Research Online Documents on Economics 119268, London School of Economics and Political Science, LSE Library.
    10. Zhen Zhu & Enzo Weber & Till Strohsal & Duaa Serhan, 2020. "Sustainable Border Control Policy in the COVID-19 Pandemic: A Math Modeling Study," Papers 2008.13561, arXiv.org, revised Feb 2021.
    11. Lergetporer, Philipp & Woessmann, Ludger, 2023. "Earnings information and public preferences for university tuition: Evidence from representative experiments," Journal of Public Economics, Elsevier, vol. 226(C).
    12. Bonander, Carl & Ekman, Mats & Jakobsson, Niklas, 2022. "Vaccination nudges: A study of pre-booked COVID-19 vaccinations in Sweden," Social Science & Medicine, Elsevier, vol. 309(C).
    13. Roy Cerqueti & Raffaella Coppier & Alessandro Girardi & Marco Ventura, 2022. "The sooner the better: lives saved by the lockdown during the COVID-19 outbreak. The case of Italy," The Econometrics Journal, Royal Economic Society, vol. 25(1), pages 46-70.
    14. Zhang, Yue-Jun & Cheng, Hao-Sen, 2021. "The impact mechanism of the ETS on CO2 emissions from the service sector: Evidence from Beijing and Shanghai," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    15. Balázs Égert & Yvan Guillemette & Murtin Fabrice & David Turner, 2021. "Walking the Tightrope: Avoiding a Lockdown While Containing the Virus," CESifo Forum, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 22(03), pages 34-40, May.
    16. David Turner & Balázs Égert & Yvan Guillemette & Jarmila Botev, 2021. "The tortoise and the hare: The race between vaccine rollout and new COVID variants," OECD Economics Department Working Papers 1672, OECD Publishing.
    17. Florian Dorn & Sahamoddin Khailaie & Marc Stoeckli & Sebastian C. Binder & Tanmay Mitra & Berit Lange & Stefan Lautenbacher & Andreas Peichl & Patrizio Vanella & Timo Wollmershäuser & Clemens Fuest & , 2023. "The common interests of health protection and the economy: evidence from scenario calculations of COVID-19 containment policies," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 24(1), pages 67-74, February.
    18. Daniel H. Cooper & Vaishali Garga & María Jose Luengo-Prado & Jenny Tang, 2020. "The Roles of Mobility and Masks in the Spread of COVID-19," Current Policy Perspectives 89224, Federal Reserve Bank of Boston.
    19. Fetzer, Thiemo, 2021. "Measuring the Epidemiological Impact of a False Negative : Evidence from a Natural Experiment," The Warwick Economics Research Paper Series (TWERPS) 1386, University of Warwick, Department of Economics.
    20. Timo Mitze & Reinhold Kosfeld, 2022. "The propagation effect of commuting to work in the spatial transmission of COVID-19," Journal of Geographical Systems, Springer, vol. 24(1), pages 5-31, January.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • C99 - Mathematical and Quantitative Methods - - Design of Experiments - - - Other
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:miceco:v:9:y:2021:i:2:p:180-195. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.