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The Maximum Capture Problem with Uncertainty

Listed author(s):
  • D Serra

    (Department of Economics, Universitat Pompeu Fabra, Balmes 132, 08008, Spain)

  • S Ratick

    (Department of Geography, The George Perkins Marsh Institute, 950 Main Street, Worcester, MA01610, USA)

  • C ReVelle

    (Johns Hopkins University, Baltimore, MD 21218, USA)

The strategic location of servers by a firm in a competitive environment is basic in the determination or division of market shares. Let us suppose that a firm wants to locate p servers so as to maximize market capture in a region where competitors are already located but where there is uncertainty—there are several possible future scenarios with respect to demand and/or the location of competitors. The firm will want a strategy of positioning that will do as ‘well as possible’ over the future scenarios. In this paper we will present a discrete location model formulation to address this maximum capture problem with uncertainty.

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Article provided by in its journal Environment and Planning B.

Volume (Year): 23 (1996)
Issue (Month): 1 (February)
Pages: 49-59

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Handle: RePEc:sae:envirb:v:23:y:1996:i:1:p:49-59
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