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Supermarket key attributes and location decisions: A comparative study between British and Spanish consumers

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Abstract

The Maximum Capture problem (MAXCAP) is a decision model that addresses the issue of location in a competitive environment. This paper presents a new approach to determine which store’s attributes (other than distance) should be included in the new Market Capture Models and how they ought to be reflected using the Multiplicative Competitive Interaction model. The methodology involves the design and development of a survey; and the application of factor analysis and ordinary least squares. The methodology has been applied to the supermarket sector in two different scenarios: Milton Keynes (Great Britain) and Barcelona (Spain).

Suggested Citation

  • Daniel Serra & Rosa Colomé, 2000. "Supermarket key attributes and location decisions: A comparative study between British and Spanish consumers," Economics Working Papers 469, Department of Economics and Business, Universitat Pompeu Fabra.
  • Handle: RePEc:upf:upfgen:469
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    File URL: https://econ-papers.upf.edu/papers/469.pdf
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    References listed on IDEAS

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    1. D Serra & S Ratick & C ReVelle, 1996. "The Maximum Capture Problem with Uncertainty," Environment and Planning B, , vol. 23(1), pages 49-59, February.
    2. Daniel Serra & Vladimir Marianov, 1996. "The P-median problem in a changing network: The case of Barcelona," Economics Working Papers 180, Department of Economics and Business, Universitat Pompeu Fabra.
    3. Rosing, K. E. & ReVelle, C. S., 1997. "Heuristic concentration: Two stage solution construction," European Journal of Operational Research, Elsevier, vol. 97(1), pages 75-86, February.
    4. Daniel Serra & Charles Revelle, 1993. "Market capture by two competitors: The pre-emptive location problem," Economics Working Papers 39, Department of Economics and Business, Universitat Pompeu Fabra.
    5. Daniel Serra & Rosa Colomé, 1998. "Consumer choice in competitive location models: Formulations and heuristics," Economics Working Papers 290, Department of Economics and Business, Universitat Pompeu Fabra.
    6. Daniel Serra & Charles Revelle, 1994. "Competitive location in discrete space," Economics Working Papers 96, Department of Economics and Business, Universitat Pompeu Fabra.
    7. repec:cor:louvrp:-747 is not listed on IDEAS
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    Cited by:

    1. Rosa Colomé & Helena Ramalhinho-Lourenço & Daniel Serra, 2003. "A new chance-constrained maximum capture location problem," Economics Working Papers 661, Department of Economics and Business, Universitat Pompeu Fabra.

    More about this item

    Keywords

    Distance; competitive location models; consumer choice behavior; supermarket location;

    JEL classification:

    • C61 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Optimization Techniques; Programming Models; Dynamic Analysis
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • R12 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Size and Spatial Distributions of Regional Economic Activity; Interregional Trade (economic geography)

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