Supermarket key attributes and location decisions: A comparative study between British and Spanish consumers
The Maximum Capture problem (MAXCAP) is a decision model that addresses the issue of location in a competitive environment. This paper presents a new approach to determine which store’s attributes (other than distance) should be included in the new Market Capture Models and how they ought to be reflected using the Multiplicative Competitive Interaction model. The methodology involves the design and development of a survey; and the application of factor analysis and ordinary least squares. The methodology has been applied to the supermarket sector in two different scenarios: Milton Keynes (Great Britain) and Barcelona (Spain).
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- D Serra & S Ratick & C ReVelle, 1996.
"The Maximum Capture Problem with Uncertainty,"
Environment and Planning B,
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- Rosing, K. E. & ReVelle, C. S., 1997. "Heuristic concentration: Two stage solution construction," European Journal of Operational Research, Elsevier, vol. 97(1), pages 75-86, February.
- repec:cor:louvrp:-747 is not listed on IDEAS
- Daniel Serra & Charles Revelle, 1993. "Market capture by two competitors: The pre-emptive location problem," Economics Working Papers 39, Department of Economics and Business, Universitat Pompeu Fabra.
- Daniel Serra & Vladimir Marianov, 1996. "The P-median problem in a changing network: The case of Barcelona," Economics Working Papers 180, Department of Economics and Business, Universitat Pompeu Fabra.
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