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Volunteer Retention in Prosocial Venturing: The Role of Emotional Connectivity

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  • Steffen Farny
  • Ewald Kibler
  • Solange Hai
  • Paolo Landoni

Abstract

This study develops an understanding of the role of emotional connectivity for volunteer retention in prosocial business venturing. By embedding it in organizational ambivalence theory, our analysis of four volunteer-dependent community ventures reveals two mechanisms through which entrepreneurs strengthen volunteers’ emotional connectivity. We first identify emotion-focused practices that form volunteers’ emotional attachment to the venture, and then demonstrate how duality-focused practices, in the form of managing inherent organizational duality, complement emotion-focused practices to foster volunteers’ emotional loyalty to the venture. Theorizing from our findings, we introduce a model of managing volunteers’ emotional connectivity, and conclude by discussing its implications for prosocial venture research on volunteerism and affective commitment.

Suggested Citation

  • Steffen Farny & Ewald Kibler & Solange Hai & Paolo Landoni, 2019. "Volunteer Retention in Prosocial Venturing: The Role of Emotional Connectivity," Entrepreneurship Theory and Practice, , vol. 43(6), pages 1094-1123, November.
    • Handle: RePEc:sae:entthe:v:43:y:2019:i:6:p:1094-1123
    DOI: 10.1177/1042258718769055
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    Cited by:

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    3. Lauri Laine & Ewald Kibler, 2022. "The Social Imaginary of Emancipation in Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 46(2), pages 393-420, March.
    4. Ginting-Szczesny, Bernadetta A., 2022. "Giving colour to emotions in entrepreneurship," Journal of Business Venturing Insights, Elsevier, vol. 17(C).
    5. Hadjielias, Elias & Dada, Olufunmilola (Lola) & Eliades, Kostas, 2021. "Entrepreneurial process in international multiunit franchise outlets: A social capital perspective," Journal of Business Research, Elsevier, vol. 134(C), pages 13-28.
    6. Daniel Arenas & Marta Strumińska‐Kutra & Paolo Landoni, 2020. "Walking the tightrope and stirring things up: Exploring the institutional work of sustainable entrepreneurs," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3055-3071, December.
    7. Castelló, Itziar & Barberá-Tomás, David & Vaara, Eero, 2023. "Moving on: Narrative identity reconstruction after entrepreneurial failure," Journal of Business Venturing, Elsevier, vol. 38(4).
    8. Koehne, Florian & Woodward, Richard & Honig, Benson, 2022. "The potentials and perils of prosocial power: Transnational social entrepreneurship dynamics in vulnerable places," Journal of Business Venturing, Elsevier, vol. 37(4).

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