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Actions Driving the Adoption of Responsible Consumption among Romanians

Author

Listed:
  • Oana Pricopoaia

    (Dunarea de Jos University of Galati, Romania)

  • Nicoleta Cristache

    (Dunarea de Jos University of Galati, Romania)

  • Florina Oana Virlanuta

    (Dunarea de Jos University of Galati, Romania)

  • Andreea Simona Saseanu

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

Adopting responsible consumption in Romania requires an integrated approach involving government, business, non-governmental organizations, and last but not least, citizens. Through awareness raising, education, and facilitating access to information, Romania can build a society in which responsible consumption becomes the norm, thus contributing to protecting the environment and promoting a sustainable and fair economy. Romania faces significant challenges related to sustainability and social responsibility, and adopting responsible consumption is a key way to contribute to solving these problems. The research is based on qualitative comparative analysis (fsQCA), which is used to identify the factors and combinations of conditions that influence the adoption of responsible consumption. This paper presents the actions that determine this adoption and identifies the most effective solutions to support the process. The study focusses on ways to promote responsible consumption in Romania, highlighting concrete strategies to stimulate the behavioral changes necessary for a more sustainable society. Natural resources are increasingly scarce, so the environmental impact needs to be minimized, under these conditions responsible consumption becomes an essential objective. Change must be at both individual and corporate levels.

Suggested Citation

  • Oana Pricopoaia & Nicoleta Cristache & Florina Oana Virlanuta & Andreea Simona Saseanu, 2025. "Actions Driving the Adoption of Responsible Consumption among Romanians," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 27(S19), pages 1313-1313, November.
    • Handle: RePEc:aes:amfeco:v:27:y:2025:i:s19:p:1313
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    References listed on IDEAS

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    Cited by:

    1. Oana Pricopoaia & Nicoleta Cristache & Aura Colan & Andrei Vizitiu & Geanina Colan & Tiberius Iustinian Stanciu, 2026. "Digital Marketing in the Contemporary Era – Strategies, Trends and Impact on Consumer Behaviour," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 48-58.

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    Keywords

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    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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