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Understanding Tailored Internet Smoking Cessation Messages

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  • Brenda Curtis

Abstract

Although message tailoring has been shown to produce experimental effects in previous studies, the cognitive mechanisms through which tailoring works have not been sufficiently studied. Using the integrative model to predict intentions to use the nicotine replacement patch among adult smokers, this study examines how tailoring theoretical elements of the integrative model is effective in changing the theoretical mediators. Participants were randomized into one of two conditions. In the experimental condition, participants received messages tailored to some or all of the underlying behavioral, injunctive normative, or self-efficacy beliefs with the expectation that changing the underlying beliefs would result in experimental differences in the integrative model’s direct measures. This expectation was confirmed. The integrative model also worked well in predicting intentions to perform the target behavior; attitude, perceived normative pressure, and perceived behavioral control accounted for 53 percent of the variance in intentions. Attitude and normative pressure were the strongest predictors of intention. These results provide support for tailoring messages using a reasoned action approach and provide insight into the mechanism through which message tailoring operates.

Suggested Citation

  • Brenda Curtis, 2012. "Understanding Tailored Internet Smoking Cessation Messages," The ANNALS of the American Academy of Political and Social Science, , vol. 640(1), pages 136-149, March.
    • Handle: RePEc:sae:anname:v:640:y:2012:i:1:p:136-149
    DOI: 10.1177/0002716211423642
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    References listed on IDEAS

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    1. Glasgow, R.E. & Vogt, T.M. & Boles, S.M., 1999. "Evaluating the public health impact of health promotion interventions: The RE-AIM framework," American Journal of Public Health, American Public Health Association, vol. 89(9), pages 1322-1327.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    3. Martin Fishbein, 2008. "A Reasoned Action Approach to Health Promotion," Medical Decision Making, , vol. 28(6), pages 834-844, November.
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    Cited by:

    1. John B. Jemmott III, 2012. "The Reasoned Action Approach in HIV Risk-Reduction Strategies for Adolescents," The ANNALS of the American Academy of Political and Social Science, , vol. 640(1), pages 150-172, March.
    2. James Jaccard, 2012. "The Reasoned Action Model," The ANNALS of the American Academy of Political and Social Science, , vol. 640(1), pages 58-80, March.

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