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Evaluation Of Hotel Websites In The Region Of Eastern Macedonia And Thrace

Author

Listed:
  • Stavros VALSAMIDIS

    () (Eastern Macedonia and Thrace Institute of Technology, Greece)

  • Athanasios MANDILAS

    () (Eastern Macedonia and Thrace Institute of Technology, Greece)

  • Lambros TSOURGIANNIS

    () (Region of Eastern Macedonia and Thrace, Regional District of Xanthi, Greece)

  • Persefoni POLYCHRONIDOU

    () (Eastern Macedonia and Thrace Institute of Technology, Greece)

Abstract

The tourism industry is one of the major industries that operates and develops techniques of e-tourism. The benefits of tourism enterprises are many, as long as tourism is an important sector of economic activity worldwide and contributes to GDP. In particular, in a region such as the Region of Eastern Macedonia and Thrace (REMTh), the benefits that can arise are many. The development of appropriate hotel websites in REMTh can contribute decisively in this direction. Millions of euros have been invested in the development of websites, often without much thought of how to evaluate the effectiveness of sites. This study evaluates the websites of hotels in the region of Eastern Macedonia and Thrace by assessing different criteria with the aid of a 24-term questionnaire for the 362 hotels of the REMTh. The results highlight that there is room for improvement in several aspects of the hotel websites.

Suggested Citation

  • Stavros VALSAMIDIS & Athanasios MANDILAS & Lambros TSOURGIANNIS & Persefoni POLYCHRONIDOU, 2016. "Evaluation Of Hotel Websites In The Region Of Eastern Macedonia And Thrace," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 15(3), pages 35-49.
    • Handle: RePEc:pts:journl:y:2016:i:3:p:35-49
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    References listed on IDEAS

    as
    1. Chou-Kang Chiu, 2009. "Understanding relationship quality and online purchase intention in e-tourism: A qualitative application," Quality & Quantity: International Journal of Methodology, Springer, vol. 43(4), pages 669-675, July.
    2. Jonathan W. Palmer, 2002. "Web Site Usability, Design, and Performance Metrics," Information Systems Research, INFORMS, vol. 13(2), pages 151-167, June.
    3. Kim, Myung-Ja & Chung, Namho & Lee, Choong-Ki, 2011. "The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea," Tourism Management, Elsevier, vol. 32(2), pages 256-265.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Tourism; Hotels; Region of Eastern Macedonia and Thrace; Website evaluation.;

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • Z39 - Other Special Topics - - Tourism Economics - - - Other

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