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The Effects of the Antecedents of “Buy-Online-Pick-Up-In-Store” Service on Consumer’s BOPIS Choice Behaviour

Author

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  • Kihyung Kim

    (School of Business, Hanyang University, Seoul 04763, Korea)

  • Sang-Lin Han

    (School of Business, Hanyang University, Seoul 04763, Korea)

  • Young-Yong Jang

    (School of Business, Hanyang University, Seoul 04763, Korea)

  • Yun-Chang Shin

    (School of Business, Hanyang University, Seoul 04763, Korea)

Abstract

We studied the effect of the antecedents of the buy-online-pick-up-in-store (BOPIS) service on consumer’s BOPIS choice and shopping behaviour. The convenience of BOPIS benefits retailers and consumers; therefore, we used online surveys of consumers and the unified theory of acceptance and use of technology 2 (UTAUT2) model. The results of the study show that performance expectancy, trust, compatibility with BOPIS shopping, hedonic motivation and social influence affected the behavioural intentions in omni-channel BOPIS. However, price value and effort expectancy were not considered to be important factors in choosing BOPIS shopping. A moderating effect of the different age generations was analysed in the model. The managerial implications and the limitations of the study are also discussed.

Suggested Citation

  • Kihyung Kim & Sang-Lin Han & Young-Yong Jang & Yun-Chang Shin, 2020. "The Effects of the Antecedents of “Buy-Online-Pick-Up-In-Store” Service on Consumer’s BOPIS Choice Behaviour," Sustainability, MDPI, vol. 12(23), pages 1-15, November.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:23:p:9989-:d:453454
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    References listed on IDEAS

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    Cited by:

    1. Yini Chen & Ting Chi, 2021. "How Does Channel Integration Affect Consumers’ Selection of Omni-Channel Shopping Methods? An Empirical Study of U.S. Consumers," Sustainability, MDPI, vol. 13(16), pages 1-29, August.

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    Keywords

    BOPIS; UTAUT2; omni-channel; millennial cohorts;
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